In 2007 Apple launched the first generation of iPhone. I seem to recall the pictures on the news of the crazed fans that were desperate to get their hands on the new device that had just hit the shelves.

Apple fans had been setting up camp in anticipation of the flagship Apple store opening.

9 years later there have been 9 generations of iPhone. Each accompanied with nine major releases of ios.

It is expected that Apple will be releasing iPhone 7 later this year. Rumour has it, it will be running the new ios 10 and it is believed that the 3.5mm head phone jack could be dropped. It has been said that the iPhone 7 will be waterproof, will have a larger battery and there has also been mentions of wireless charging. The home button is set for a major redesign and may not even be a button. Again it has been speculated that the home button will be a pressure sensitive sensor. You will simply just have to place your finger onto it. Presumably the harder you press will essentially trigger a different function. It is unlikely we will see a massive design change, but as ever it seems like the new model will be slightly slimmer and there may even be a new colour option.

In this 9-year period Apple have now sold 1 Billion iPhone’s. Wired.co.uk put this in brilliant perspective in a piece they wrote, ‘it took 27 years to sell one billion PCs according to Gartner, and 131 years until there were one billion cars on the road’. This is a staggering number of phones.

Tim Cook the boss of Apple made the following statement;

“iPhone has become one of the most important, world-changing and successful products in history,” said Cook. “It’s become more than a constant companion. iPhone is truly an essential part of our daily life and enables much of what we do throughout the day.

“Last week we passed another major milestone when we sold the billionth iPhone. We never set out to make the most, but we’ve always set out to make the best products that make a difference. Thank you to everyone at Apple for helping change the world every day.”

There is no doubt there is more and more competition in this market and Apple sales are slowing down. 40.4 million iPhones we sold in the last quarter of 2016. Whilst this is lower than the previous year it certainly isn’t as much as industry experts had predicted.

Sales in China have fell by a huge 33%. This will have hit Apple pretty hard as sales in China account for almost a quarter of the company sales.

Reports would suggest that users now wait a slightly longer period before they upgrade their iPhone.

As Apple fanatics we wont be camping outside the store of the latest iPhone release. We will be eagerly awaiting any news of the latest release and more than likely will be upgrading to the latest version as soon as possible.