Towards the end of last year we saw the release of Magento 2. For most Magento users this was release was highly anticipated and many were excited to see the new features. On the other side of the coin there were many users who felt Magento 1 was currently on par with their Ecommerce requirements.

Magento currently commands 14% of the Ecommerce market share. It is more than likely that this market share will increase with the release of Magento 2. If you are currently a Magento 1 user, then at some point you will need to transition over to the new platform.

Predominantly Magento’s rise to fame was due to its flexibility. This flexibility was something that made it stand out from its competition. Magento provided the ability to create an Ecommerce store that encapsulated a variety of functions and pre defined extensions.

By making such a flexible platform there were some pitfalls. Not everyone found the CMS the easiest to manage and use. We also know that it is a very resource heavy framework. To ensure that performance is not compromised then a Magento optimised server is a must.

Magento 2 has been born

To address some of the pitfalls of Magento 1, the developers decided it was time to develop an upgraded platform.

Magento 2 has clearly been positioned to compete with the likes of WooCommerce and Shopify.

Speed – Magento 2 has been built for efficiency. Magento claim that Magento 2 will run on average 20% quicker than older installations. Site speed is a big conversion factor when it comes to Ecommerce, we know that good site speed will encourage sales and be a positive ranking for Google and SEO.

A key feature to mention here is the full page caching. This means that pages will load much much quicker. Page load speeds can be expected to be anywhere between 1 – 2 seconds compared to 5 – 10 seconds for non caching pages. This makes Magento much more well suited for Ecommerce stores that are looking for a scalable solution.

Magento 2 has been designed so that updates can be implemented far more easily and quickly. This has been designed so that users can take advantage of updates and features as and when they are released.

Streamlined Checkout

Magento 2 has significantly improved the checkout process. They have made it quicker and easier for a user/customer to go from basket to completed order.

We know that by reducing time at check out this should lower the amount of abandoned checkouts and ultimately increase sales conversion.

At check out the user is taken to a default screen which requests an email address. If this matches to an existing customer then they have the option to check out with this saved information. One click account creation is also available from the order success page. Both of these features will promote repeat business.

Positive Integration

Magento 2 allows you to integrate with many popular extensions, this means your Ecommerce store will have better out of the box functionality.

Mobile Friendly

Mobile responsiveness is a key conversion requirement. We know that more and more customers will be making purchases and shopping on their mobile and tablet devices.  Magento have recognised this and ensured its mobile and tablet device responsiveness was high up on the priority list. They have even gone as far as making the admin panel mobile friendly. This means that you can manage your Ecommerce store whilst on the go.

Take me to the other side…

Magento 1 users are starting to convert to the new platform, however change is slow. Many Magento 1 customers do not want to undertake a rebuild to bring there store into Magento 2.

Many Magento 1 users are happy with the performance of their existing installation.

Magento 2 has clearly been designed and developed with the users in mind. Its easier to shop and easier to manage. It is feature rich, and continues to uphold the integrity and quality of the Magento brand.

It is clear that sales conversion and user experience has been improved, with a streamline checkout which will encourage repeat sales.

Magento promotes business growth and provides a scalable solution that will support this.

Grey Coffee offers Certified Magento Development and optimised Magento Hosting to businesses in Nottingham and all over the UK.

We are happy to talk through any new projects or how we can support your business needs. If you would like to get in touch with us then email us or call us 0115 798 0699.