As users mobile apps are something that we’ve just become accustomed to. 9 years ago Apple released the iPhone and this really started the ball rolling for Apps.

You only have to take a look on your smart phone and have a look at the range of Apps now available to realise that the technology has come a long way.

Looking at my phone this afternoon I’ve got all the common social apps, Twitter, Facebook, Instagram. Theres fitness apps, sports apps, news apps and many more that I haven’t outlined.

The smart phone revolution has really changed the game for app development. In the early stages of development, Apple dominated the application market. However in recent years, as the Google brand has developed Android has now taken the greater market share. Whilst Google and Apple ios are the main players in the game, other operating systems include, Blackberry and Windows 10 Mobile.

More and more companies will talk to us about App development and how they can incorporate mobile technology within their business outlook. When starting any App project the first decision that needs making is;

• Is this a native App development project?
• Is this a web application development project?
• Or is it a mix of the two?

What About Tablets?

Good point, mobile isn’t just our phones any more. Mobile is now considered tablets, Apple watches and even small sized laptops like the Macbook Air for example.

Over the last 18 months there has been a major shift in mobile search. Many of our customers are seeing more than 50% of their website traffic are browsing from mobile devices.

Choosing the right platform

When it comes to choosing the right platform there isn’t a standard formula that can be applied. We start by reviewing the project brief and core functional requirements and start to create a project scope. From there we can quickly start to identify the correct platform for your App.

If you choose to go down the route of developing a native App (Android/iOS) then we have to factor in the task of supporting all users. There have been significant changes with each software release.

With now 76% of the UK all using smartphones there is a huge amount of screen sizes, and differing models which need to be considered before undertaking any development.

Why Native Apps you say?

If you decide to develop a native App there are some tactical advantages in doing so.

Firstly, a native App will be able to use and take advantage of features and functions already built into a mobile device. For example, GPS and touch screens.

Secondly when you create a native App you develop a user interface which is much more engaging. You create a seamless user experience which is near impossible to achieve with a mobile web application.

Key considerations when developing a native App are as follows.

Developing an App for multiple platforms requires specialist skills, experience and development knowledge to design develop and deliver your App.

It is important to consider the maintenance of the App. Operating systems and hardware updates will have implications on your App post launch.

Is your project a Mobile Web Application?

Developing a Mobile Web Application does have some plus points but they come at a cost. The cost in this case isn’t so much in monetary terms but more so the limitations that can come with running your project as a Mobile Web Application.

On the plus side you only need to develop a single system. The development overhead is significantly reduced and is less labour intensive.

The biggest downfall we have with this technology is that it can only be utilised with modern day browsers. Mobile web has made some big steps forward they are still slightly behind with regards to network, technologies, Spec and support.

Is it possible to combine a Native App and Mobile Web App?

It is possible to develop an App that has elements of both Native and Mobile.

Developing an App that combines the two allows us to utilise core functions server side. By focusing content, data, and any processing server side. This keeps the App lightweight and helps to improve latency and loading speed.

To Finish…

The gap between Mobile Web App and Native App development is reducing. However, for most of our clients, Native is still the preferred option. Whilst the development over head is reduced for developing a Mobile Web Application the limitations often make it the less desirable choice.

Native Apps work directly with the operating system and therefor are quicker, slicker and more engaging.

Grey Coffee offers Application Development, and Web Application Development to businesses in Nottingham and all over the UK.

We are happy to talk through any new projects or how we can support your business needs. If you would like to get in touch with us then email us or call us 0115 798 0699.