Mobile Commerce

Did you know that 80% of the population will check their mobile within 20 minutes of waking up in the morning?

Over the last four years Ecommerce consumers have changed quite dramatically and the developments and advancements in the next few years are going to be really exciting.

For many years the online shopping experience was extremely impersonal, you could buy products from merchants, anywhere in the world at a click of a button with out having to interact with a single human being.

However over the last few years this has started to change, and in 2010 the connected consumer was born.

Merchants started to recognise how their consumers were connected a lot if not all of the time. The connection spans far further than just the consumer and brand, it looks at how one device can connect users in a far greater way than ever imagined. A single consumer can be connected to their work place, to their home, to their friends, to their favourite retailers, and in most cases this could be done from a single device. The theory also applies over multiple devices, mobiles and tablets. Notably, on a single mobile device, users can call, text, email, browse the Internet, manage social media accounts, share data, shop, the list goes on and on.

It soon became apparent that the mobile was going to become the single most powerful device to start connecting with consumers, however at this point we saw a certain shift in control from the merchant to the consumer.

So how do merchants create a ‘Connected Experience’, which ultimately will engage their consumers and make their online proposition and strategy successful?

The first step would be to recognise that the control has now shifted and listening and connecting with your consumer has become more important than ever before.

There are 4 key areas that online consumers are now looking for;

Personalisation – an expectation of retailers to provide a more personalised online shopping experience

Convenience – 64% of consumers have chosen a competitor because of free shipping

Connected Experience – Expect a consistent integrated experience online and in store

Choice – 83% want choice of contact methods for customer service

Its also very important to recognise that consumers will connect with content and media. Did you know more online media was created in the last year than in the last 100 years this fact is just unbelievable?

For all Ecommerce merchants it is really important to recognise and understand that consumers are now in control. 25% of commerce activity in the UK is currently done on a mobile or tablet. Connected Commerce and mobile commerce is the future, and it is expected by 2017 that mobile and tablet will be the leading source of engagement.

The Magento Ecommerce Eco System is developing in leaps and bounds and its continual development in these areas are very exciting. It is now undoubtedly the largest industry leading Ecommerce Platform.

Ecommerce web design, is becoming a more connected experience and finding ways in connecting with consumers and communities is going to be key to success.

Here at Grey Coffee Graphic & Web Design Studio we continue to work with online merchants and where possible will continue to stay at the forefront of mobile commerce, this is merely just the start of the mobile commerce revolution there are more exciting advancements still to come.

Grey Coffee has proven experience in delivering quality, innovative and professional Magento Ecommerce solutions and can offer Magento Certified Development.

If you would like to discuss your Ecommerce Web Design or Development requirements with us then do not hesitate to contact us, or call us 07872 576803.