Responsive Web Design
Over the last 18 months, there has been a lot of debate within the industry whether Google favour dedicated mobile sites as opposed to a website that is device responsive.

As expected we have seen a massive shift towards responsive websites as opposed to dedicated mobile sites.

It is rumoured to affect your website rankings on search engines such as Google but is it affecting your website and what does it actually mean to have a responsive website?

Think about how your website is viewed, some people will look at it on a computer monitor with a large screen and some people may look at your website on a slightly smaller laptop screen or even the ten inch screen of a tablet or a smartphone screen. How does your website look on these different sized screens? With so many people using various mobile devices to browse the internet it’s important that your website looks its best – however the visitors come to your site by whatever device they have.

The idea of responsive web design is that you have one website but it has different elements and applications within it that respond differently when they are viewed on devices of all sizes. It’s important you check your website is responsive as you may have larger images that destroy the layout of the website, or if you have lots of graphics you may find they take too long to download on a smartphone so the user gets bored and goes elsewhere.

When you have a responsive website the screen will automatically adjust the layout of the website ensuring that any content is easy to read and the site is simple to navigate around. A button or tab that is easy to click with a mouse may be harder to press with a finger on a tiny smartphone screen.

How does having a responsive website affect your SEO?

As many of us already know SEO does not come down to one given element. Responsive web design falls into the category of ‘User Experience’ or UX for short. Google will look at your website and rate how user friendly it is, a website that is responsive to any device is seen to be much more user friendly to a website that’s not device responsive.

Have a look at your Google Analytics and see how many visitors come to your site via mobile phones, then see how long they stay on your site compared to those that use computers or laptops. If you notice that those visitors from mobile devices spend much shorter lengths of time on your website or they bounce off the landing page without going anywhere else on your website, it could be worth looking to develop your site so that it is device responsive.

If you would like to discuss your website with us then please do not hesitate to contact us, or call us 07872 576803