With the development of smart phone technology we are seeing that many users are becoming more and more engaged with social media and this is impacting how they interact and engage with a website.

These days most users will only be one click away from, Facebook, Linked In, Google +, Twitter, Pintrest whether this be on a smart phone application, tablet, laptop or even a conventional desktop computer.

With the increased engagement in social media platforms users expectations of website performance, content, communication and engagement is becoming higher and higher.

So what does this mean for your company website?

With all these applications, data, news and information at most users disposal this is putting increasing pressure for company websites to deliver quality content, efficiently and in a way that is easy for the user to understand, navigate and ultimately generate an enquiry or lead.

In some cases websites really let themselves down, if the quality of content is poor, if the website takes an unbearable time to load, or if the user journey is not clear.

All these elements relate to a term known as user experience and this is now becoming critical to understand for a website to be successful in todays competitive online landscape.

What are the benefits of having a good website?

In this article I will help you understand the benefits of a good website and how you can look to improve content, user experience and user journey.

To start with anyone that still does not have a website really needs to wake up and move into the 21st century. The opportunity the web presents itself to businesses is bigger than ever, and companies should be utilising all the available tools to them, social media platforms, PPC Advertising, Blogs, YouTube, Online Publishing Applications, Google Analytics to list just a few.

Your web strategy will depend on the services and products that you offer, however the key principles to developing a quality website will be the same.

Site loading Speed – Site loading speed is now a search engine ranking factor and something that Google will take into account when reviewing your website. Poor page loading speeds will not only result in a negative effect on your organic search engine results score but ultimately it will frustrate users and more than likely end up with an increase in abandonment in your Google Analytics. User Abandonment is when a user leaves the website or ends their journey on your website. Having good page loading speeds will not only have a positive effect on your Search engine results, it will ultimately keep users engaged with your website.

Cross Device Compatibility – Cross device compatibility is becoming increasingly more important. At least 50% of your website traffic these days will be mobile. Having a website that is device responsive will allow users to have a great user experience. This means that your website will look great on an over sized screen like a 27 inch iMac but also communicate just as well on a 7 inch iPhone screen.

Content is KING – Content is ultimately king, you will hear it time and time again. Poor communication of content can leave the user (your potential customer) either loosing faith or trust in your brand. From an SEO (Search Engine Optimisation) perspective content needs to be heavily focused around the key words and services you offer. This will help Google make associations between your website URL and the products and services you offer.

Site Navigation – Site navigation will help define the user journey. Poor Navigation will result in users not being able to find what they are looking for and again result in abandonment. Navigation needs to be clear and as a rule a user should never be 2 clicks away from their desired navigation item.

To conclude your website wants to be a reflection of your brand and company. First impressions are very important, a poor website will reflect badly on your company despite what you think. You should review your content, utilise data such as Google Analytics, and make the necessary developments to keep your website up to date and positioned competitively amongst your other online competitors.

Of course if you would like any help with this, then please do not hesitate to contact us and we can help you to review your current website proposition and see what developments could be made.