When looking at web design trends in 2016 there can only be one winner and that is arguably responsive web design.

The mobile friendly Google update in 2015 created a little bit of a shake up and many non tech companies have only really realised they need to have mobile responsive websites. You would be amazed at how many consumer sites we see that still aren’t mobile responsive.

Responsive web design has bought with it many similar looking websites. The main reason for this is the constant demand and development of WordPress but also the readily available website templates online also.

Out with the old and in with the new

Many websites now will use a menu icon as opposed to using the traditional website menu, with menu items labelled across the head of the website. The menu icon is being used widely across all devices making it easily recognisable for users.

Account + Form Efficiency

Many websites are will now have integrated form verification, usually by way of social media. These form wizards allow us to make these actions quicker and easier. With many of them allowing you to us a social account to sign up or verify.

Myth Busting

Many designers should by now know that designing above the fold is a thing of the past. Users are happy to scroll and have become accustomed to scrolling. This is mainly down to most users surfing the web on mobile devices, they have little choice but to scroll.

A picture tells a thousand words

Big hero banner images have become one of the best ways to engage users and grab their attention. With image optimisation tools, faster broadband and data compression we no longer suffer with slow page loading if we design websites with big images.

Enhanced User Interactions

We interact with devices and websites on a daily basis and probably are unaware we do so, so regularly.

Web designers are now finding ways to build user interactions into the design of a website.

These interactions can do several things;

  1. Set an account status or feedback
  2. Highlight the result of an element input
  3. Allows the user to change/modify something

It is important that these interactive areas of your website or application are seamless and almost go unnoticed. They also need to be ‘human like’ in their design and implementation. Taking a human centred approach will encourage interaction.

Responsive Web Design

Responsive web design is here and here to stay. Responsive web design has made it extremely accessible for a business to create a website which is compatible across all devices.

One of the biggest issues that comes with responsive web design, is understanding how to design for web but also performance.

No one likes a slow website but unfortunately there are a lot out there. Slow websites usually result in one thing and that is user abandonment.

Responsive web design In todays digital world is a must. However we must ensure that UX (user experience) isn’t compromised with poor design and slow page loading.

Year on year we will see new trends develop and I’m sure there will be many more posts to come on web design trends.

It is important to remember though that these trends are not compulsory. For example, a super cool single page scrolling site, with scrolling animations and menus would not be the right fit for an Ecommerce store.

They need to be used and implemented correctly.

Grey Coffee offers Web Design, and Web Development to businesses in Nottingham and all over the UK.

We are happy to talk through any new projects or how we can support your business needs. If you would like to get in touch with us then Contact Us or call us 0115 798 0699.