Web Analytics Blog Post - Grey Coffee
If anyone has ever worked with me they will know that I have a few golden questions when meeting any new client. One of which is ‘do you have Google Analytics setup on your website? These days the answer to this question is nearly always ‘yes’ however this has not always been the case.

As managers, directors and administrators are becoming more involved with the web development process their knowledge around the subject matter is increasing which is great, but unfortunately many are still over looking the value of their web analytics.

It’s funny because when I ask the first question regarding Google Analytics, my second question to follow it up is either, ‘Ah that’s great can we have a look?’ or ‘Brilliant when did you last look at them?’ to which the response isn’t so positive.

In our opinion Google Analytics is one of the most important tools you can have setup on your website. It gives you true data, of what users are actually doing on your website, what pages they are navigating too, what browsers and devices they are viewing your website on and much more. In todays post I will discuss how understanding your analytic data can help improve and shape the development of your website.

The Basics: What is Google Analytics?

Simply Google Analytics is a product offered by Google that allows you to track detailed data and statistics about your website traffic and traffic sources. It also gives you the ability to measure website conversions and sales.

Help!!! All this data is just twisting my melon man!!!!

OK so Google analytics is very easy to setup, but with all that data in one place it may not be the easiest of things to understand.

Like anything try by taking small steps

Start off by having a think about what you want to find out from Google Analytics, seeing how many people come to your site is all well and good but don’t you want to know why and how they have come to your site? Maybe you would like to know what specific pages you have looked at on your site?

Let’s have a look at your audience and learn a little more about them. Go to Audience, Mobile and Overview and you will see what your visitors use to view your site. Is it a tablet, a smart phone or a computer?

If you are a shop in Essex it’s good to know where your visitors live too so go to Geo and Location and this will show you where your visitors are based – make sure it’s areas that are near to your shop if you are expecting people to purchase in store.

If you want to know how people are finding your website have a look under the Acquisition section for All Traffic and All Referrals, this lists how people discover your site. You will see if they have typed your web address directly, if they have found you via a search engine (and if so which one), it will show you if they came through a social media link, guest posting or a tab on another website. This section of Google Analytics is great when you pay to advertise on another website or directory as you can see your returns on investment here and if it’s worth while paying the costs of advertising there.

From this you can then see how you can get more traffic to your website, if traffic comes through Facebook and you only post their once a week you can post their more often. If you spend a few minutes on Pinterest but you’re getting loads of sales from it then spend more time there. The same goes for small sales for lots of time. If for example you spend hours on Twitter but get no sales you could spend less time there or look at what you’re posting?

These are just some of the things you can learn from Google Analytics, there is so much more and it’s easy to get lost in the numbers. It can be a good idea to click on the date (top right hand corner) and compare to last period. This will then show you how you have improved month on month with visitors to the site and such like.

If you would like some help to understand further your web analytics then please do not hesitate to contact us. Don’t get lost in the numbers but at the same time don’t let your analytics go unnoticed, in some cases this is the most valuable data you have with regards to your website and business.