Brand strategy is key to our success. We have worked with many businesses to challenge the way they communicate, define their culture or help to refine their unique story. We help to transform your business.
Brand strategy is integral to our process. To achieve consistency across all touch points then you need to have strategy. Our brand process is challenging but deeply rewarding. It provides clarity, positioning and the desire to create and develop authentic, meaningful brands that puts the customer first.
‘Brand consistency’ many businesses talk about it but very few actually achieve it across all touch points. There is no doubt that consumers are much more brand aware. They want to know what problem your brand or business is going to solve for them? Do you have a clear idea of your brand, what it does and why people should care about it? If you were to ask 10 people within your network what it is your business does would you get consistent results?
Can you define your purpose in 12 words or less? Try it, if you can’t it’s unlikely your customers can either. As a creative team we have worked with brands such as O2 Telefonica, Multiplex Global, Forest Holidays and Golden Wonder to name just a few.
Our brand was disconnected and inconsistent. We were concerned about the customer experience and the confusion it may cause with our customer. After several attempts to try and align things ourselves we accepted that we needed some help. As our customers will interact with our brand online and offline and within physical spaces it made sense to draft in the help with Grey Coffee.
Having worked with Duncan before with a previous company we had already experienced Grey Coffee’s brand process and expertise in this area. We are now in the stage of activation and whilst there is more work to be carried out we are reassured and feel very positive about our relationship with Grey Coffee.
All good relationships can start over a cup of coffee. If you’re ready to explore the ‘grey area’ between your business and customer let’s start with coffee and a chat.
Grey Coffee is a creative design agency that supports clients across the UK and internationally too. Over the last 10 years we have built a unique creative design agency that can provide design services in the following areas; Brand design and development, digital design and development, interior architecture and design. Our multi-discipline design approach creates a unique creative design agency which pulls together the expertise and resources from a brand design agency, digital design agency, UX design agency and interior design agency. We only hire the best designers and creatives and find people with characters and personalities that align with our views and who believe in our cause to deliver great design and results for our clients. If you are interested to understand how a creative design agency like Grey Coffee can support your business with brand, digital or interior design services then contact us we will be happy to speak with you.