A key to our success in digital is our ability in bringing together great digital teams for each project. Most digital projects start with research and strategy. The core team set out the key objectives for the project and these early sessions allow us to effectively rapid prototype ideas and identify any technical stumbling blocks we may encounter along the way.
Our holistic design approach allows us to explore design ideas and solutions that are aligned with your customer. We cover everything from the problem we set out to solve, the technical qualities of the project, user experience, the look and feel and most importantly ensure the communication and experience is customer focussed and consistent with your brand.
Much of our company collateral was self made. Branding basically consisted of our basic logo and a website that had been created on a DIY website builder.
Our communication and customer experience didn’t represent what we offered or value as a consultancy. We spent a tedious amount of time trying to figure out how to get the website how we wanted and even then it didn’t perform very well on mobile or in Google.
After meeting with Grey Coffee it soon became clear that there was no real plan or strategy regarding our brand. What really appealed to us was how Grey Coffee had an approach that would clearly set out the strategy required to help develop our brand. Not only this it was very clear to understand how this would then impact not only the look and feel of our brand but our wider brand collateral too.
After a number of brand strategy sessions, a complete brand and digital transformation things look quite different. We have a brand our whole team cares about and a website that actively generates new leads for us. More importantly we understand our brand is a critical tool to help manage the relationship between our business and customer.
All good relationships can start over a cup of coffee. If you’re ready to explore the ‘grey area’ between your business and customer let’s start with coffee and a chat.
Each month we deliver fresh brand insights direct to your mailbox
Grey Coffee is a creative design agency that supports clients across the UK and internationally too. Over the last 10 years we have built a unique creative design agency that can provide design services in the following areas; Brand design and development, digital design and development, interior architecture and design. Our multi-discipline design approach creates a unique creative design agency which pulls together the expertise and resources from a brand design agency, digital design agency, UX design agency and interior design agency. We only hire the best designers and creatives and find people with characters and personalities that align with our views and who believe in our cause to deliver great design and results for our clients. If you are interested to understand how a creative design agency like Grey Coffee can support your business with brand, digital or interior design services then contact us we will be happy to speak with you.
