First Impressions – First impressions are often the part of the experience that stay with the customer long after they leave. Your design should convey exactly what your brand and restaurant exists for, when this is clear and executed well your customer will have much more trust and confidence to come and dine with you.
Your Brand Story – This may sound trivial and ‘on trend’ but this really is the key to ensuring you have not just a restaurant that people will come back to but a brand that people fall in love with and want to be a part of. The most influential and successful hospitality brands are those that are developed based on the brand’s core values and purpose, they encapsulate the essence of the brand and tell their brand story.
Interior Concept – An important step when designing a restaurant is to create clarity around the vision for your space, ideally this design concept should be aligned with your overall brand. When thinking about the interior concept, think about the overall mood and atmosphere you want to create for the customers, your research should be guided around staying true to your brand and keeping the customer at the heart of the experience.
Spatial planning – Restaurant floor planning is essential to the design of a restaurant, spatial planning is all about streamlining the operation and function of the space. How well a restaurant functions is down to the accuracy and efficiency of a well developed general arrangement, the floor planning process needs to be meticulous and take into consideration the entrance, waiting stations, dining zones, bar and countertop, kitchen, back of house and restrooms.
Furniture, Fixtures & Equipment – FF&E is integral to the look and feel of the interior as well as the functionality of the space and consequently has a big impact on the guests experience. Try to be consistent with your furniture style and colour choices to keep it coherent and recognisable to the brand. You need to be maximising the space you have, depending on the size of the restaurant you may want to consider a mixture of seating options.