Insights & Resources

This is where we share our experience, insights and expertise.

We believe in sharing our expertise and insights around our process and how this helps our clients to shape cohesive brand experiences. We typically write about brand strategy, interior design, design thinking and also create downloadable resources and guides.

A Guide to Commercial Interior Design

Published on 24th November| By Charlie Farrar, In Interior Design

In this guide we will provide you with all the information you need to know about commercial interior design. We will cover the basics and explore some of the most common questions, as well as go into more depth on the commercial interior design process and share insights on successful case studies.   Quick Links...

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Commercial Interior Design | Hospitality

Published on 6th October| By Charlie Farrar, In Brand Design, Interior Design

Commercial Interior Design Interior design is responsible for the planning, design and implementation of interior concepts into spaces across many sectors including residential, medical, entertainment, educational, professional and commercial. Each one of the above sectors can be broken down into specific areas and we are going to take a closer look at the commercial design...

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Hospitality Interior Design – Instagramable Interiors

Published on 13th September| By Charlie Farrar, In Brand Design, Interior Design

Neat Burger – Princes Street | London One of Grey Coffee’s most recent trips took us to London and specifically to Neat Burger. Having discovered this brand on Instagram months back we have been keeping up to date with their social content and learning more about the brand online. Having first engaged with the brand...

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Hospitality Interior Insights – Bar-Restaurant Design

Published on 30th August| By Charlie Farrar, In Brand Design, Interior Design

The Anthologist St Peter’s Square – Manchester Grey Coffee took a research day out in Manchester and one of the key hospitality spaces we wanted to check out was The Anthologist – St Peter’s Square. Having seen Drake and Morgans work we were excited to see how the brand had put their stamp on their...

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Interior design for hospitality: Coffee Shop Interior Design Ideas

Published on 26th May| By Charlie Farrar, In Brand Design, Interior Design

Coffee Shop Interior Design Ideas | Part 1 Interior design for hospitality essentially is a process that should consist of three things, of brand strategy, brand identity and interior architecture. You may be refurbishing your interior, rebranding or creating a brand new coffee shop brand… whichever category you fall under, as a Hospitality brand you...

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Does brand strategy and design influence the choices we make as consumers?

Published on 21st May| By Duncan Milne, In Brand Design, Interior Design

The coffee shop industry has been enjoying substantial growth over the past decade, resulting in the high street coffee giants popping up in most UK towns. An incredible benefit of the booming coffee industry is that independent, local coffee shops are also thriving. Coffee culture is real, and it isn’t going anywhere, many coffee drinkers...

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Coffee Shop Design

Published on 30th April| By Charlie Farrar, In Brand Design, Interior Design

Coffee Culture   The coffee industry has gained traction in recent years, coffee drinking has developed into ‘coffee culture’ and is a part of so many daily routines. But let’s be honest grabbing a coffee isn’t just about drinking a lovely brewed coffee anymore is it? Coffee shops are the ‘go to’ environment for a...

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Restaurant Interior Design and Connected Brand experience

Published on 23rd April| By Duncan Milne, In Brand Design, Digital Transformation, Interior Design

There’s nothing that inspires us more than to design a restaurant interior.  There are many factors to consider when designing a restaurant and it’s often a fine balancing act to get it completely right.    The key things that usually need to be considered for restaurant interior design are as follows:    Brand  Restaurant food...

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What is brand strategy and connected brand experience?

Published on 31st March| By Duncan Milne, In Brand Design, Digital Transformation

Connected brand experience is the ability to shape consistent experiences across all customer touch points. At Grey Coffee we really believe that your customers’ brand experience starts way before they interact with any brand touch point and lasts long after that initial experience.   Understanding how and where customers interact with your brand is critical...

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Connected Brand Experience

Published on 18th March| By Charlie Farrar, In Brand Design, Digital Transformation, Interior Design

Connected Brand Experience   In a digital first world with a developing ‘instant’ culture, every interaction customers have with brands leaves a lasting effect, whether that be positive or negative. Engaging with a company is no longer just about the physical experience of buying a product or service it’s so, so much more than that....

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Brand Workshops: An insight into Brand Strategy and Brand Workshops

Published on 10th March| By Duncan Milne, In Brand Design

Making time for a workshop can certainly seem like a pressure when planning to undertake any work on your brand. One of the biggest objections we often get is “how long is it going to take?”. We get it you’re busy, but until you start making time for your brand and building brand clarity it’s...

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Restaurant Brand and Interior design

Published on 4th March| By Charlie Farrar, In Brand Design, Interior Design

Understanding the importance of customer connection in a post pandemic world is vital for most businesses in 2021, but for the hospitality industry it might be pretty overwhelming to know where to start. Many businesses will be gearing up to reopen and to get back to ‘normal’ come the summer, but it may not prove...

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Build a Brand Strategy – Free Brand Strategy Template

Published on 26th February| By Duncan Milne, In Brand Design, Downloads

  If you’ve landed at our blog it is highly likely you have started to explore the subject of brand or brand strategy and have recognised the potential it has to transform your business. There are many theories of what brand is and what brand isn’t so it’s important we start with an understanding of...

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Brand Interiors: Highly Branded Interior Experiences 

Published on 8th February| By Charlie Farrar, In Brand Design, Digital Transformation, Interior Design

Understanding ‘Branded Interior Experiences’ Often overlooked, Brand Interior Experience is the key link between a brands identity, their physical environment and their customer. It’s the difference between a space just being designed to look nice and a space that is designed with brand purpose.  Tangible & intangible | Essentially, when creating a brand interior experience...

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Calling All App Developers

Published on 4th November| By Duncan Milne, In Digital Transformation

Calling all App developers we are currently on the hunt for some new talent to support us with existing and new projects we have coming up in the studio. We are looking for mid-level App developers that have experience building native Apps for iOS or Android. Required Skills (iOS): Strong experience in iOS Development in...

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Review : Mackie Mayor

Published on 16th June| By Duncan Milne, In Brand Design, Interior Design

One of the many reasons we love Manchester is its diversity and f&b scene. The food and beverage scene (f&b) is constantly developing and we find ourselves always uncovering new streets, bars and hidden gems, whenever we visit. Mackie Mayor was recommended to us by a friend, so when we had an afternoon spare we...

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User Experience & Understanding Your Customer

Published on 25th April| By Duncan Milne, In Brand Design, Digital Transformation

As consumers we are constantly interacting with brands all of the time, sometimes consciously and at other times subconsciously. User experience or ‘UX’ is a term that designers use when reviewing a website, app/interface basically any experience when interacting with a brand online. The result when design has considered the user is absolute bliss, a...

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Why Brand Matters

Published on 9th April| By Duncan Milne, In Brand Design

Why Brand Matters? The term brand is literally flying around everywhere, we can’t go more than 10 minutes in the studio with someone not mentioning brand, phone rings and yep you’ve guessed it, a client wants to talk about brand, we log on to social media and there it is splattered everywhere, ‘brand this’, ‘brand...

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The latest Google release and what does it mean for our search rankings?

Published on 27th March| By Duncan Milne, In Digital Transformation

Google have recently confirmed that they made an update to the Google Search algorithm. The update has been labelled as a ‘broad core search ranking algorithm update’. As a result of this update some website owners are suggesting that their search rankings have been negatively affected. Unfortunately, it would seem that if your rankings have...

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Let’s Talk Brand

Published on 15th March| By Duncan Milne, In Brand Design

FITISM: Brand Identity. Over the last few years there is no doubt that people these days are generally more informed and certainly have a much better understanding of the term brand. This post will explore how you can challenge your own brand and hopefully understand further why brand is an integral part to any successful...

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