Leading with purpose and building connected experiences for hospitality brands. The world is not the same place it was 12 months ago and the hospitality industry seems a long way away from getting back to operating how it once did. However for hospitality brands it’s important to not sit around and wait for the...
Connected brand experience is the ability to shape consistent experiences across all customer touch points. At Grey Coffee we really believe that your customers’ brand experience starts way before they interact with any brand touch point and lasts long after that initial experience. Understanding how and where customers interact with your brand is critical...
Connected Brand Experience In a digital first world with a developing ‘instant’ culture, every interaction customers have with brands leaves a lasting effect, whether that be positive or negative. Engaging with a company is no longer just about the physical experience of buying a product or service it’s so, so much more than that....
Making time for a workshop can certainly seem like a pressure when planning to undertake any work on your brand. One of the biggest objections we often get is “how long is it going to take?”. We get it you’re busy, but until you start making time for your brand and building brand clarity it’s...
Understanding the importance of customer connection in a post pandemic world is vital for most businesses in 2021, but for the hospitality industry it might be pretty overwhelming to know where to start. Many businesses will be gearing up to reopen and to get back to ‘normal’ come the summer, but it may not prove...
If you’ve landed at our blog it is highly likely you have started to explore the subject of brand or brand strategy and have recognised the potential it has to transform your business. There are many theories of what brand is and what brand isn’t so it’s important we start with an understanding of the...
Understanding ‘Branded Interior Experiences’ Often overlooked, Brand Interior Experience is the key link between a brands identity, their physical environment and their customer. It’s the difference between a space just being designed to look nice and a space that is designed with brand purpose. Tangible & intangible | Essentially, when creating a brand interior experience...
The creative industry is huge and deciding which career path to choose can be tricky, I studied Printed Textiles and Surface Pattern design and am now completing an internship developing new skills within Brand Strategy. I want to share my thoughts on what skills are useful to have in a designers ‘toolkit’ as well as...
Meet Charlie As the newest member of Grey Coffee… I wanted to share an insight into my creative experience so far and also let you in on the truths about starting my first graduate role in the middle of Covid-19. I enjoyed developing my creative design practice throughout University and having gained industry experience as...
Calling all App developers we are currently on the hunt for some new talent to support us with existing and new projects we have coming up in the studio. We are looking for mid-level App developers that have experience building native Apps for iOS or Android. Required Skills (iOS): Strong experience in iOS Development in...
One of the many reasons we love Manchester is its diversity and f&b scene. The food and beverage scene (f&b) is constantly developing and we find ourselves always uncovering new streets, bars and hidden gems, whenever we visit. Mackie Mayor was recommended to us by a friend, so when we had an afternoon spare we...
As consumers we are constantly interacting with brands all of the time, sometimes consciously and at other times subconsciously. User experience or ‘UX’ is a term that designers use when reviewing a website, app/interface basically any experience when interacting with a brand online. The result when design has considered the user is absolute bliss, a...
Why Brand Matters? The term brand is literally flying around everywhere, we can’t go more than 10 minutes in the studio with someone not mentioning brand, phone rings and yep you’ve guessed it, a client wants to talk about brand, we log on to social media and there it is splattered everywhere, ‘brand this’, ‘brand...
As the first quarter of 2019 sails off into the sunset, we are excited for the year ahead and wanted to take a look at some of the emerging food trends and what we can expect from the food and beverage sector for the rest of the year. Everyone Is talking Eco! Many business...
Google have recently confirmed that they made an update to the Google Search algorithm. The update has been labelled as a ‘broad core search ranking algorithm update’. As a result of this update some website owners are suggesting that their search rankings have been negatively affected. Unfortunately, it would seem that if your rankings have...
FITISM: Brand Identity. Over the last few years there is no doubt that people these days are generally more informed and certainly have a much better understanding of the term brand. This post will explore how you can challenge your own brand and hopefully understand further why brand is an integral part to any successful...
It has been quite some time since we posted on our blog and we really do have a lot to catch up on. 2018 was an incredible year for Grey Coffee and we started the year by moving into some inspiring new studio space at Kelham Hall. Kelham Hall is based just outside of Nottingham...
