Insights & Resources

Learn to think brand first and shape connected experiences

A collection of brand and interior insights, downloadable resources and guides which will help you along the way to shift your mindset to brand thinking and will most certainly guide you to shape connected experiences.

Published on 14thJune

Coffee Shop Interior Design Ideas | Part 2   In the last Coffee Shop Interior Design Ideas blog we delved into 3 key areas of coffee shop design. We looked at how creating brand clarity before starting an interior project can be hugely successful; how integrating brand into your interior concept is transformational; and how...

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Published on 28thMay

How brand positioning can impact your coffee shop interior design Your brand positioning is the strategy you are using to set your brand apart from the rest of the high street and the well-known coffee brands, it is what makes you a credible, favoured coffee shop in consumers’ minds. A strong brand creates that differentiation...

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Published on 26thMay

Coffee Shop Interior Design Ideas | Part 1 Interior design for hospitality essentially is a process that should consist of three things, of brand strategy, brand identity and interior architecture. You may be refurbishing your interior, rebranding or creating a brand new coffee shop brand… whichever category you fall under, as a Hospitality brand you...

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Published on 21thMay

The coffee shop industry has been enjoying substantial growth over the past decade, resulting in the high street coffee giants popping up in most UK towns. An incredible benefit of the booming coffee industry is that independent, local coffee shops are also thriving. Coffee culture is real, and it isn’t going anywhere, many coffee drinkers...

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Published on 13thMay

If you are considering opening a coffee shop or want to transform an existing site you already have the potential to create an incredible experience for your customers. But how do you turn your vision into a reality and create a coffee shop design that connects you with customers and goes above your competitors?  Crafting...

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Published on 23thApril

There’s nothing that inspires us more than to design a restaurant interior.  There are many factors to consider when designing a restaurant and it’s often a fine balancing act to get it completely right.    The key things that usually need to be considered for restaurant interior design are as follows:    Brand  Restaurant food...

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Published on 14thApril

Leading with purpose and building connected experiences for hospitality brands.   The world is not the same place it was 12 months ago and the hospitality industry seems a long way away from getting back to operating how it once did. However for hospitality brands it’s important to not sit around and wait for the...

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Published on 31thMarch

Connected brand experience is the ability to shape consistent experiences across all customer touch points. At Grey Coffee we really believe that your customers’ brand experience starts way before they interact with any brand touch point and lasts long after that initial experience.   Understanding how and where customers interact with your brand is critical...

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Published on 18thMarch

Connected Brand Experience   In a digital first world with a developing ‘instant’ culture, every interaction customers have with brands leaves a lasting effect, whether that be positive or negative. Engaging with a company is no longer just about the physical experience of buying a product or service it’s so, so much more than that....

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Published on 4thMarch

Understanding the importance of customer connection in a post pandemic world is vital for most businesses in 2021, but for the hospitality industry it might be pretty overwhelming to know where to start. Many businesses will be gearing up to reopen and to get back to ‘normal’ come the summer, but it may not prove...

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Published on 8thFebruary

Understanding ‘Branded Interior Experiences’ Often overlooked, Brand Interior Experience is the key link between a brands identity, their physical environment and their customer. It’s the difference between a space just being designed to look nice and a space that is designed with brand purpose.  Tangible & intangible | Essentially, when creating a brand interior experience...

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Published on 12thJanuary

Meet Charlie As the newest member of Grey Coffee… I wanted to share an insight into my creative experience so far and also let you in on the truths about starting my first graduate role in the middle of Covid-19. I enjoyed developing my creative design practice throughout University and having gained industry experience as...

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Published on 4thNovember

Calling all App developers we are currently on the hunt for some new talent to support us with existing and new projects we have coming up in the studio. We are looking for mid-level App developers that have experience building native Apps for iOS or Android. Required Skills (iOS): Strong experience in iOS Development in...

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Published on 16thJune

One of the many reasons we love Manchester is its diversity and f&b scene. The food and beverage scene (f&b) is constantly developing and we find ourselves always uncovering new streets, bars and hidden gems, whenever we visit. Mackie Mayor was recommended to us by a friend, so when we had an afternoon spare we...

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Published on 9thApril

Why Brand Matters? The term brand is literally flying around everywhere, we can’t go more than 10 minutes in the studio with someone not mentioning brand, phone rings and yep you’ve guessed it, a client wants to talk about brand, we log on to social media and there it is splattered everywhere, ‘brand this’, ‘brand...

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Published on 15thMarch

FITISM: Brand Identity. Over the last few years there is no doubt that people these days are generally more informed and certainly have a much better understanding of the term brand. This post will explore how you can challenge your own brand and hopefully understand further why brand is an integral part to any successful...

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