Brand Consultancy: Main Banner Image
Brand Consultants
Create brands that are distinctive, meaningful & memorable
Brand Consultancy: Main Banner Image Mobile
Brand Consultants
Create brands that are distinctive, meaningful & memorable

Brand Consultant

You may be wondering how brand consultants can help you to develop and achieve your longer term brand and business goals? Grey Coffee are experienced in brand consulting and have supported many great brands (big and small) to overcome many challenges and achieve their goals.

Duncan Milne, Grey Coffee founder, brand consultant and brand strategist has over 12 years experience building brands and developing businesses for further growth. Every business faces the same challenges in that they need to reduce the gap that exists between the business and the customer. The way to do this is by building a brand that can effectively communicate and clearly position itself in the minds of their ideal customers. Brand consulting will enable your business to more effectively turn new customers into returning customers.

Businesses need to be able to clearly define and communicate their brand consistently across all customer touch-points. Beyond these typical touch points consistency must be maintained throughout marketing campaigns and across social media (digital marketing). Working with a branding consultant will help you to build a cohesive brand identity and create a unique and compelling brand story.  Grey Coffee combines brand strategy with intelligent brand identity design which connects with your customers on a much deeper level.

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    Brand Strategy Consulting

    Building a brand requires a few key skills; an understanding of brand strategy, how businesses function and a certain level of emotional intelligence. Developing your brand plan is distinctly different to writing a 5 year business plan but we believe it is important to understand how the two must work together. Conducting extensive research can provide competitive brand insight which helps to shape the future direction of your brand.

    Our team will help solve any challenges your brand faces and our brand consulting process will enable you to position your brand for long term growth and future success. Your brand’s future will be determined by your ability to connect with your ideal customer (AKA your target audience) and successfully deliver on the promises you make to them.

    A brand consultant will help to unlock your full business potential by building a brand that is clearly positioned for its ideal customer. Brand positioning is a crucial exercise we go through which enables us to identify why customers should pick your brand over one of your competitors. As brand consultants we have helped many businesses over the years, our brand consulting process is tried, tested and has provided great returns for our customers.

    Brand Transformation - Bolatti Barbers Shop Project Visual - Business Cards - Grey Coffee

    Let's talk about your brand challenges and how we can help you

    Talk To Us: 01780 408 008 | Email:


    What our customers say...

    "A perfect fit in both company and culture"

    Duncan, Grey Coffee and Digital Infrastructure Group are a perfect fit – in both Company and Culture.

    They share the same work ethic and creative force as our Global Leadership Team and deal with the pressures of an ever changing entertainment environment.

    Their commitment to the creative, to the job, the task at hand and delivering is exemplary.

    Star Star Star Star Star
    Stephen Millard
    DIGNetwork Founder | Former Head EPIC Records Australia | Former Senior Director Marketing, Sony Music Entertainment Australia

    Grey Coffee
    Trusted By:
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    Grey Coffee Team: Duncan Milne Portrait Photo

    Duncan Milne | Grey Coffee Founder | Brand Consultant & Experienced Brand Strategist

    We inspire clients to create unique distinctive brands and memorable interior spaces.

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    Talk To Us

    All good relationships can start over a coffee. If you’re ready to explore how a brand consultant can transform your business let’s start with coffee and a chat.


    A brand consultant will help to increase business growth, profitability, improve marketing efforts & brand loyalty

    Building a brand is so much more than developing a logo and graphical brand identity system. Take a moment to think about brands that you particularly like or align yourself with. Think about why you like that brand, maybe it says something about your personality or character, maybe it puts you in a community of like minded people, whatever the reason there will be a very real and usually human or emotional connection as to why you like that particular brand.

    When implemented correctly brands become so familiar that we can instantly recognise them from their imagery, products and even marketing messages. A brand consultant will help navigate a successful journey and plan for your business vision and growth. If you're still wondering how brand consultants can help your business the questions below may help you.

    Below are a number of commonly asked brand related questions we get asked.

    What is a brand consultancy?

    Brand consultants will help you to identify and implement a successful brand strategy that helps better position your brand for future growth. We take into account how you are currently positioned in the market and work with you to ensure that your customers’ experience with your brand is consistent and cohesive in its approach. Our approach is focussed on creating a brand strategy that helps to create the clarity you need to communicate your brand consistently verbally and visually. We also ensure that your brand is perfectly positioned for your target audience.

    What is the role of a brand consultant?

    A brand consultant works with businesses to identify the challenges they face and then creates a strategy which is going to help them to address these issues. In most cases market research will be carried out to review the competitive landscape and avoid any potential pitfalls. Commonly these challenges are built around ideas of differentiation (brand positioning), brand culture and brand communication. A brand consultant will help to create clarity on the verbal and visual brand communication.  The benefit of working with brand consultants is that you learn and understand how to consistently implement your brand across all customer touch-points.  Your brand impacts everything from content strategy, graphic design, packaging design and social media too. A brand consultant will help you to consistently implement and activate across all customer acquisition channels.

    What is strategic brand consultancy?

    A strategic brand consultant helps brands to implement and refine a successful brand strategy which results in brand and business growth. A strategic consultancy provides insight and expertise which helps to position your brand more clearly for your target audience. Our team is made up of a brand consultant and a creative team that work collaboratively on your brands challenges. Brand consultants have a strategic process which helps businesses gain the clarity they need to align a team (or business) and build a cohesive brand.

    What is a branding expert?

    A branding expert has a specialist set of skills that are deeply focussed around the different elements and attributes that make up a brand. A brand expert also known as a brand strategist understands the dynamics of vision, positioning, visual identity, narrative, touch points, value proposition (and much more) but more importantly they are able to transfer this understanding into actionable insight which will help to transform and elevate your brand. Brand consultants work collaboratively with you and your team to help position your brand for future growth.

    What makes a good brand consultant?

    A good brand consultant should display good knowledge and understanding of brands and business. They should be able to provide insight and expertise and have a well defined process which is tried and tested. Social proof is a great measuring stick, client case studies, testimonials and reviews. Brand consultants should display suitable experience and examples of their work where their input has had a direct impact on the success and growth of the business.

    What types of business do you work with?

    Today branding is essential for all businesses. Everyone from start up and small businesses to large commercial organisations. Your brand is the one thing your competitors can’t copy and it is the number one tool to reduce the gap that exists between your business and customers. Over the years we’ve worked with founders, co-founders, marketing teams, product teams and many more to help them build brands that really do impact business growth and take their business to new levels.

    Join our creative community


    We love to share our insight and design experience. Brand Matters is delivered once a month and gives you actionable ideas and examples of the work we do to help our clients build better brands and design inspiring interiors. We’d love for you to join and be part of our community.

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