What is retail interior design?
Retail design comes under the umbrella of commercial interior design, it specifically refers to the design of a commercial interior space that sells a product or service.
Often combining architecture, interior design and merchandising this discipline is both creative and technical. The design, layout and function of a retail space is key to how well the products and services sell and how the brand/store performs financially. The best designed retail interiors will entice customers in, keep them engaged and actively support the sales journey for the customer, as well as leaving an impression and encouraging the customer to return.