projects

Richard Smith

Client: Richard Smith
Location: Hale, Manchester
Project Type: Connected Brand Experience  Highly Branded Interior Experience  
Project Completion: 2019
Contractor: Project Utopia
Grey Coffee were appointed by Richard Smith to undertake the Interior design duties for their new retail space in Hale, Manchester.

What did success mean for this project? 

It’s important we understand how design and business align. This ensures we are on the same page in determining success for the project. For Richard Smith it was to help deliver his vision for the space but keeping it aligned with the Richard Smith brand. This project was all about customer experience from his ground floor retail space up to the bespoke fitting room on the first floor.

Richard Smith, Hale, Manchester

Richard’s passion and vision was clear to see. We were super excited to work alongside to refine the concept and experience.

Richard Smith is a premium clothing brand that produces the finest garments and occasion wear from their studio in Hale. After meeting with Richard and his family it became clear that he was looking for a creative team to support the design and delivery of his new retail space in Hale, Manchester.

There were two key parts to the project. The first would be the design of the retail space, this would be specifically for the launch of his latest Red/Black label collection. Secondly, moving through the retail space up to the first floor where he would carry out all his bespoke fittings.

After a number of meetings it was very clear that this was a significant step for Richard Smith. Having been based in the city of Manchester they had the opportunity to move to a retail space in Hale. This was a totally new experience for them and it was crucial that GC walked them through the process to make sure they were comfortable with each stage.
We built out the project team and were pleased to introduce Project Utopia to the project. We carefully worked through each stage collaboratively keeping our focus on the main vision and goals. The project has been a great success but has yet to realise it’s true potential with the challenges retail has faced with C-19.

We both liked the idea of having a very modern retail space and a traditional but modern design concept for the bespoke fitting room. We came up with the concept of the secret door in the retail area to firstly make best use of the space but also to create more of an experience for the customer as they head up to the first floor bespoke fitting room.

Overall we had an amazing time working with Richard Smith and his family and we wish them every success with the business. Grey Coffee hopes to continue to support Richard Smith in the future as his brand continues to go from strength to strength.

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Grey Coffee are a brand consultancy that specialises in brand strategy and commercial interior design.

Our approach is focused solely on the idea of connected brand experiences. We are agile, highly committed to our process and operate as a small and purposeful team. As a brand strategy agency we are able to guide your brand through the challenges you face when building a brand. Grey Coffee was founded and is managed by brand consultant and brand designer Duncan Milne.

Brand consultancy is one of our specialist areas of expertise and we are able to support you in the following areas; Brand Strategy Consulting, Brand Design, Brand Naming, Brand Identity and Brand Clarity & Strategy Workshops.

We very much believe in the marriage between brand design and commercial interior design. A core principle being the idea of connected brand experiences. Our commercial interior design expertise consists of the following, restaurant interior design, coffee shop interior design and retail store design.