Branding Workshop | Develop a winning brand strategy

What is a branding workshop?

When you start to think about your brand not as an identity system (fonts, logos and colours) you realise there is a whole other dimension to branding.

Of course your brand name and identity are important but branding goes beyond this it is more than just what meets the eye and a brand workshop enables you to gain the clarity you need to understand this.

Our branding workshops are designed to define your company. We look to understand what you do and how you do it but more importantly understand why you do what you do. We work systematically through our brand sprint process each phase helping to unlock the true value and potential of your brand.

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A branding workshop unlocks your full brand potential

At the start of our branding workshop we set out the key objectives and look to understand the challenges you face. Quite often brand positioning is one of the more common challenges. We work through a number of brand workshop exercises which allow us to understand what makes you different and how we will successfully position your brand in the minds of your ideal customers.

"A perfect fit in both company and culture"

Duncan, Grey Coffee and Digital Infrastructure Group are a perfect fit – in both Company and Culture.

They share the same work ethic and creative force as our Global Leadership Team and deal with the pressures of an ever changing entertainment environment.

Their commitment to the creative, to the job, the task at hand and delivering is exemplary.

Stephen Millard

DIGNetwork Founder | Former Head EPIC Records Australia | Former Senior Director Marketing, Sony Music Entertainment Australia

Grey Coffee
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Our brand workshops are designed a bit like a design sprint. This means we work swiftly to uncover the challenges you face and guide you through a process which enables you to gain both visual and verbal brand clarity.

The ultimate goal with our branding workshop is to create a clear path forward for your brand. It’s about understanding how the core brand elements come together and how we can then leverage this information to build a brand strategy and create a cohesive brand image.

As a brand and design agency Grey Coffee can support you with facilitating a brand workshop, we also offer brand consultancy and we can also assist with the design implementation too.

What is a brand workshop?

A brand workshop helps to create the clarity required to refine and implement a successful brand strategy. The workshop is designed to challenge and define ideas around your brand. It ensures everyone is aligned on the core brand fundamentals and future positioning.

What happens in a brand workshop?

A brand workshop brings together founders, key stakeholders and members of the executive team to ensure everyone is aligned and consistently pulling together in the same direction. A brand workshop usually runs over an agreed amount of time and is led by a branding expert.

A series of tasks, exercises and meaningful conversations are carried out to help create the clarity required to position the brand for future growth.

What is a brand strategy workshop?

A brand strategy workshop is carried out to help define a brand. A brand strategy workshop is helpful for brands that are looking to scale and grow. The workshop format helps to uncover insight and opportunities that will help to strengthen the brand to become more profitable.

How do you prepare for a branding meeting?

The key to preparing for a branding meeting is as follows:

Have clear objectives before entering the meeting as to what you wish to achieve.
Make sure you have key team members attend the meeting so that you can make decisions and assign actions in the meeting.
Ensure you have a good understanding of the challenges you wish to overcome in the meeting.
Stay focussed on the overall goals and objectives of the meeting and try not to spend too much time discussing off-topic.
Ensure everyone involved in the meeting has the opportunity to contribute ideas and have their say.

Why is a brand workshop important?

A brand workshop is important because it ensures everyone is aligned and in agreement with the core fundamentals and future direction of the brand. It provides clarity around some of the brands biggest questions and creates a clear pathway forward which impacts business growth and brand loyalty.

Are brand workshops delivered online or in person?

At Grey Coffee we have two workshop formats. We have an online format which works well for big and small teams. We also have a format that we deliver in person either at an office or preferably at an agreed location away from the office. A remote location away from the office really helps to reduce distractions and keep everyone focussed at the same time.