Brand Workshops - The Collective Visual
Branding Workshop
Develop a winning brand strategy
Brand Workshops - The Collective Visual
Branding Workshop
Develop a winning brand strategy
Clarity: Brand Workshops

What is a branding workshop?

When you start to think about your brand not as an identity system (fonts, logos and colours) you realise there is a whole other dimension to branding.

Of course your brand name and identity are important but branding goes beyond this it is more than just what meets the eye and a brand workshop enables you to gain the clarity you need to understand this.

Our branding workshops are designed to define your company. We look to understand what you do and how you do it but more importantly understand why you do what you do. We work systematically through our brand sprint process each phase helping to unlock the true value and potential of your brand.

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Enabling you to align your team and position your brand for growth
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    Experience

    A branding workshop unlocks your full brand potential

    At the start of our branding workshop we set out the key objectives and look to understand the challenges you face. Quite often brand positioning is one of the more common challenges. We work through a number of brand workshop exercises which allow us to understand what makes you different and how we will successfully position your brand in the minds of your ideal customers.

    Brand Transformation - Bolatti Barbers Shop Project Visual - Business Cards - Grey Coffee
    Our Process

    The process graphic represents our holistic approach to design and underpins our belief that the customer should be at the heart of every brand experience.

    Our expertise lies in building brands, designing spaces and creating connected experiences (online and in-person). You may wish to work with us to help define and design your brand or alternatively opt for a full service approach.

    Are you ready to build brand experiences that impact business growth?

    Brand Strategy
    Our clarity workshop will help to define and develop your brand 

    Brand Identity
    Work with us to design a brand identity that is unique, memorable and meaningful

    Brand Experience
    Work with us to create a cohesive and consistent brand experience 

    Apps
    Work with us to design a user experience that aligns with your brand DNA 

    Social
    Work with us to define a look and feel for branded social media content 

    Online
    Digital Transformation – work with us to design and build customer focused online experiences

    Concept Design
    We design interior concepts that are connected to your brand DNA

    Technical Design
    Provide technical design support in the preparation of technical drawing packs 

    Fit Out
    We work and support you with the coordination of fit out teams and external contractors

    Grey Coffee: Our Process

    Are you ready to build a brand that everyone is talking about?

    Talk To Us: 01780 408 008 | Email: studio@greycoffee.co.uk

    Testimonial

    What our customers say...

    "A perfect fit in both company and culture"

    Duncan, Grey Coffee and Digital Infrastructure Group are a perfect fit – in both Company and Culture.

    They share the same work ethic and creative force as our Global Leadership Team and deal with the pressures of an ever changing entertainment environment.

    Their commitment to the creative, to the job, the task at hand and delivering is exemplary.

    Star Star Star Star Star
    Stephen Millard
    DIGNetwork Founder | Former Head EPIC Records Australia | Former Senior Director Marketing, Sony Music Entertainment Australia

    Grey Coffee
    Trusted By:
    O2 Telefonica Logo Forest Holidays Logo Reebok Logo Multiplex Logo Golden Wonder Logo

    Grey Coffee Team: Duncan Milne Portrait Photo

    Duncan Milne | Grey Coffee Founder

    We inspire clients to create unique distinctive brands and memorable interior spaces.

    Our Ambition

    Talk To Us

    All good relationships can start over a coffee. If you’re ready to explore how we can transform your brand or interior space let’s start with coffee and a chat.

    FAQ's

    How will a branding workshop help my business?

    Our brand workshops are designed a bit like a design sprint. This means we work swiftly to uncover the challenges you face and guide you through a process which enables you to gain both visual and verbal brand clarity.

    The ultimate goal with our branding workshop is to create a clear path forward for your brand. It’s about understanding how the core brand elements come together and how we can then leverage this information to build a brand strategy and create a cohesive brand image.

    As a brand and design agency Grey Coffee can support you with facilitating a brand workshop, we also offer brand consultancy and we can also assist with the design implementation too.

    Here are some common questions around brand workshops:

    What is a brand workshop? 

    A brand workshop helps to create the clarity required to refine and implement a successful brand strategy. The workshop is designed to challenge and define ideas around your brand. It ensures everyone is aligned on the core brand fundamentals and future positioning.

    What happens in a brand workshop? 

    A brand workshop brings together founders, key stakeholders and members of the executive team to ensure everyone is aligned and consistently pulling together in the same direction. A brand workshop usually runs over an agreed amount of time and is led by a branding expert.  

    A series of tasks, exercises and meaningful conversations are carried out to help create the clarity required to position the brand for future growth. 

    What is a brand strategy workshop?

    A brand strategy workshop is carried out to help define a brand. A brand strategy workshop is helpful for brands that are looking to scale and grow. The workshop format helps to uncover insight and opportunities that will help to strengthen the brand to become more profitable.

    How do you prepare for a branding meeting?

    The key to preparing for a branding meeting is as follows: 

    • Have clear objectives before entering the meeting as to what you wish to achieve. 
    • Make sure you have key team members attend the meeting so that you can make decisions and assign actions in the meeting. 
    • Ensure you have a good understanding of the challenges you wish to overcome in the meeting.
    • Stay focussed on the overall goals and objectives of the meeting and try not to spend too much time discussing off-topic. 
    • Ensure everyone involved in the meeting has the opportunity to contribute ideas and have their say. 

    Why is a brand workshop important? 

    A brand workshop is important because it ensures everyone is aligned and in agreement with the core fundamentals and future direction of the brand. It provides clarity around some of the brands biggest questions and creates a clear pathway forward which impacts business growth and brand loyalty.

    Are brand workshops delivered online or in person?

    At Grey Coffee we have two workshop formats. We have an online format which works well for big and small teams. We also have a format that we deliver in person either at an office or preferably at an agreed location away from the office. A remote location away from the office really helps to reduce distractions and keep everyone focussed at the same time. 

    Join our creative community

     

    We love to share our insight and design experience. Brand Matters is delivered once a month and gives you actionable ideas and examples of the work we do to help our clients build better brands and design inspiring interiors. We’d love for you to join and be part of our community.

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