You may be wondering how a branding consultant can help you to develop and achieve your longer term business goals and success?
It’s actually quite simple, much of what we do helps to remove any of your brand ‘grey areas’ and translate them into something more meaningful and easy to understand. Often when a brand message isn’t completely clear then it can be translated in a number of ways not just amongst your team but your customers too.
Our brand consultancy is aimed at helping brands create verbal and visual brand clarity which in turn enables them to create a more cohesive brand image.
Let’s talk about the challenges you face with your brand
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Building a brand requires a few key skills; an understanding of brand strategy, how businesses function and a certain level of emotional intelligence. Building your brand strategy or brand plan is distinctly different to writing a 5 year business plan but we believe it is important to understand how the two work in parallel.
Our brand consultancy will help solve the challenges your brand faces and our process will enable you to position your brand for long term growth and future success. Your brand’s future will be determined by your ability to connect with your ideal customer and successfully deliver on the promises you make to them.
Facilitate clarity workshops to build winning strategy
Design implementation of brand identity
Create verbal and visual brand clarity to shape better brand experiences
App user experience and look and feel to ensure it’s brand aligned
Art and image direction for look and feel and brand communication
Digital transformation, design and development for online brand experience
Interior design concepts that align with your brand DNA
Technical design support and preparation of technical drawing packs
Liaising and coordination of fit out teams and external contractors
Duncan Milne | Grey Coffee Founder
Our vision is to inspire our clients to understand how brand strategy and design can future proof the success of a business. We help our clients create unique distinctive brands and inspiring interiors.
Duncan, Grey Coffee and Digital Infrastructure Group are a perfect fit – in both Company and Culture.
They share the same work ethic and creative force as our Global Leadership Team and deal with the pressures of an ever changing entertainment environment.
Their commitment to the creative, to the job, the task at hand and delivering is exemplary.
Building a brand is so much more than developing a logo and graphical identity system. Take a moment to think about brands that you particularly like or align yourself with. Think about why you like that brand, maybe it says something about your personality or character, maybe it puts you in a community of like minded people, whatever the reason there will be a very real and usually human or emotional connection as to why you like that particular brand.
In the modern world we live in it’s important to understand that as consumers we want to find brands that we share values with. We want to be engaged with story and purpose and feel like we are part of something bigger. Our brand consultancy services help you to unlock your maximum brand potential. It allows you to understand how things like story (brand narrative), values and positioning are all crucial factors in determining your brands future success.
Grey Coffee is an established brand consultancy with well over 10 years under our belts working with brands of all shapes and sizes from start-up brands, luxury brands and even global enterprises. Our brand consulting services span from brand consultancy (as detailed on this page) to brand strategy & design and finally we offer and facilitate brand workshops too.
If you are looking to work with experienced brand consultants that can help you build better brand culture, align your team and provide you the ability to consistently communicate your brand over numerous touch points - Let's Talk