Client: Ashmere
Location: Derbyshire
Project Type: Brand Design  Digital Transformation  
Project Completion: 2020
Contractor: N/A
Grey Coffee were appointed by Ashmere to help provide clarity on the communication of their brand. After our first meeting it was clear that a strategic brand approach would help to align the brand experiences across all customer touch points.

What did success mean for this project? 

It’s important we understand how design and business align. This ensures we are on the same page in determining success for the project. For Ashmere we agreed on some key deliverables which included; brand strategy workshops, brand guidelines and a digital transformation to their existing website.


Ashmere have an incredible amount of passion for delivering great care as a local family run business

Ashmere are committed to providing families the support and information they need at what is usually such a turbulent time in their lives. Ashmere helps to guide, support and offer care solutions which will be truly suitable for each individual’s circumstances.

Their professional and experienced team do this with empathy and passion, because at the heart of the team is the shared intention and understanding that anyone can become part of the Ashmere family. There were two key parts to the Ashmere project: we would work on the brand first and then identify how we could better align their website to suit the needs of their business.
Like most projects we began with the brand first and started with a series of workshops which would really help us to get to grips with the brand and business. These collaborative workshops bring everyone together from the MD to the Head of Marketing.

We run through a series of tasks which help us to really unlock and identify any issues the business may be facing and what we can do to solve these. We discuss what we aim to achieve as part of our collaboration and identify what success will look like in terms of the project. Ensuring we are aligned on these points help to build the foundation of a great working relationship.

Talk To Us

All good relationships can start over a coffee. If you’re ready to reduce the gap that exists between your brand and customers let’s start with coffee and a chat.

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Grey Coffee are a brand consultancy that specialises in brand strategy and commercial interior design.

Our approach is focused solely on the idea of connected brand experiences. We are agile, highly committed to our process and operate as a small and purposeful team. As a brand strategy agency we are able to guide your brand through the challenges you face when building a brand. Grey Coffee was founded and is managed by brand consultant and brand designer Duncan Milne.

Brand consultancy is one of our specialist areas of expertise and we are able to support you in the following areas; Brand Strategy Consulting, Brand Design, Brand Naming, Brand Identity and Brand Clarity & Strategy Workshops.

We very much believe in the marriage between brand design and commercial interior design. A core principle being the idea of connected brand experiences. Our commercial interior design expertise consists of the following, restaurant interior design, coffee shop interior design and retail store design.