Client: Ashmere
Location: Derbyshire
Project Type: Brand Transformation  Digital Transformation  
Project Completion: 2020
Contractor: N/A
Grey Coffee were appointed by Ashmere to help provide clarity on the communication of their brand. After our first meeting it was clear that a strategic brand approach would help to align the brand experiences across all customer touch points.

What did success mean for this project? 

It’s important we understand how design and business align. This ensures we are on the same page in determining success for the project. For Ashmere we agreed on some key deliverables which included; brand strategy workshops, brand guidelines and a digital transformation to their existing website.


Ashmere have an incredible amount of passion for delivering great care as a local family run business

Ashmere are committed to providing families the support and information they need at what is usually such a turbulent time in their lives. Ashmere helps to guide, support and offer care solutions which will be truly suitable for each individual’s circumstances.

Their professional and experienced team do this with empathy and passion, because at the heart of the team is the shared intention and understanding that anyone can become part of the Ashmere family. There were two key parts to the Ashmere project: we would work on the brand first and then identify how we could better align their website to suit the needs of their business.
Like most projects we began with the brand first and started with a series of workshops which would really help us to get to grips with the brand and business. These collaborative workshops bring everyone together from the MD to the Head of Marketing.

We run through a series of tasks which help us to really unlock and identify any issues the business may be facing and what we can do to solve these. We discuss what we aim to achieve as part of our collaboration and identify what success will look like in terms of the project. Ensuring we are aligned on these points help to build the foundation of a great working relationship.

Talk To Us

All good relationships can start over a cup of coffee. If you’re ready to explore the ‘grey area’ between your business and customer let’s start with coffee and a chat.

  • 01780 408 008
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A creative design agency that combines the skill and expertise of a brand design agency, a digital design agency and an interior design agency.

Grey Coffee is a creative design agency that supports clients across the UK and internationally too. Over the last 10 years we have built a unique creative design agency that can provide design services in the following areas; Brand design and development, digital design and development, interior architecture and design. Our multi-discipline design approach creates a unique creative design agency which pulls together the expertise and resources from a brand design agency, digital design agency, UX design agency and interior design agency. We only hire the best designers and creatives and find people with characters and personalities that align with our views and who believe in our cause to deliver great design and results for our clients. If you are interested to understand how a creative design agency like Grey Coffee can support your business with brand, digital or interior design services then contact us we will be happy to speak with you.