Soul Deli: Cafe Interior Visual
Interiors that impact brand loyalty
Client: Soul Deli, London, UK | Hospitality
Soul Deli: Cafe Interior Visual
Interiors that impact brand loyalty
Client: Soul Deli, London, UK | Hospitality
Café Interior Design

Transforming spaces into inspiring interiors that connect with your customer

We believe in creating interior spaces that are highly aligned and connected with your brand DNA. A customer journey starts before they even step foot into a space and will last long after they leave. We create Café interior concepts that connect with more customers and generate greater revenue for your business.

Talk To Us

Talk to Us

Ready to transform your coffee shop interior to connect with more customers?

Let’s talk, fill out the form below and we will guide your interior transformation.

    By submitting this form you agree that Grey Coffee can contact you by the email address and telephone number provided above.

    Or alternatively, call us today on 01780 408 008, or email us at


    Leading your transformation

    Our design ethos is to create spaces that clearly communicate your brand, creating what we like to call connected brand experiences.  We strengthen your brand positioning and reflect that through the interior design. We craft interior spaces led by brand thinking and in doing so create memorable moments for your customer that influence brand loyalty.

    Our experience spans from concept start right through to fit out and handover. We are highly committed to our process which enables us to consistently control the quality of the outcome.

    Interior Look & Feel Presentation Mood Board
    Our Process

    The process graphic represents our holistic approach to design and underpins our belief that the customer should be at the heart of every brand experience.

    Our expertise lies in building brands, designing spaces and creating connected experiences (online and in-person). You may wish to work with us to help define and design your brand or alternatively opt for a full service approach.

    Are you ready to build brand experiences that impact business growth?

    Brand Strategy
    Our clarity workshop will help to define and develop your brand 

    Brand Identity
    Work with us to design a brand identity that is unique, memorable and meaningful

    Brand Experience
    Work with us to create a cohesive and consistent brand experience 

    Work with us to design a user experience that aligns with your brand DNA 

    Work with us to define a look and feel for branded social media content 

    Digital Transformation – work with us to design and build customer focused online experiences

    Concept Design
    We design interior concepts that are connected to your brand DNA

    Technical Design
    Provide technical design support in the preparation of technical drawing packs 

    Fit Out
    We work and support you with the coordination of fit out teams and external contractors

    Grey Coffee: Our Process

    Ready to transform your café interior and connect with more customers?

    Talk To Us: 01780 408 008 | Email:


    What our customers say...

    "Amazing feedback from our customers"

    We were moving our retail space, the process was completely new to us and we didn’t know where to start.

    After a number of meetings with Grey Coffee it was clear they had a real understanding of the challenges we may face and had a clear process and vision as to how they would guide our interior transformation.

    Whilst like many we have suffered with the effects of a global pandemic we can’t wait for our customers to return to our amazing new retail space.

    Star Star Star Star Star
    Richard Smith
    Founder - Richard Smith

    Grey Coffee
    Trusted By:
    O2 Telefonica Logo Forest Holidays Logo Reebok Logo Multiplex Logo Golden Wonder Logo

    Grey Coffee Team: Duncan Milne Portrait Photo

    Duncan Milne | Grey Coffee Founder

    We inspire clients to create unique distinctive brands and memorable interior spaces.

    Our Ambition

    Talk To Us

    All good relationships can start over a coffee. If you’re ready to reduce the gap that exists between your brand and customers let’s start with coffee and a chat.


    Café Interior Design - How Grey Coffee can support your next cafe interior design project

    Grey Coffee have worked on a range of cafe interior design projects and are able to help you with commercial cafe design ideas. We work with you to understand your brand and create a space that helps transform new customers into returning customers. We believe that cafe interior design is about creating a unique, meaningful and memorable experience for your customers. 

    Here are some of the most frequently asked commons when it comes to café interior design.

    What is Cafe in interior design? 

    Cafe in interior design is essentially a space that sells food and drink whereby customers typically order from a counter and find available seating to enjoy their food and beverages. A cafe can be differentiated from a restaurant as its typically more informal in its service and offering.

    How much does it cost to interior design a cafe?

    The cost to go through an interior design process for a cafe is typically defined by the scope or amount of work to be done. The key things that can impact the cost of a cafe project are as follows: 

    • Architectural or structural work to the space 
    • Interior decor and fit-out costs 
    • Bespoke furniture, chairs and tables 
    • Kitchen equipment 
    • Air conditioning, alarm and audio systems 
    • Exterior signage and lighting 

    How can I design my own cafe?

    Some business owners decide to design their own cafe as it saves them costs on the fees of hiring an Interior designer. To design your own cafe you should start by creating a clear concept that will underpin the brand and interior space. Formulate your ideas visually with look and feel presentations or mood boards so you can start thinking about things like; 

    • Lighting 
    • Flooring 
    • Wall finishes 
    • Material choices 
    • Main counter 
    • Art & pictures 
    • Customer Experience 
    • Music (Audio) 
    • Seating (tables and chairs) 
    • Props and other decorations 

    What makes a good cafe design?

    A good cafe design should be full of character and personality. It should help tell the story of the cafe brand concept and have an identity and look and feel that is recognisable, meaningful and unique. The space should be well planned out so that it supports the key business functions but also makes it easy for customers to way find and interact with the space. 

    What is a cafe concept? 

    A cafe concept typically is a food and beverage offering that provides food and drink to go and in some cases to eat in also. The food and beverage offering usually ranges from tea, coffee and soft drinks with some hot food options and usually a selection of cakes.

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    Learn to think brand first and shape experiences that will connect with more customers.
    In Brand Matters we provide monthly insight into brand strategy and interior architecture and how it can help your brand grow.

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