Soul Deli

Client: Soul Deli
Location: Slough - London - UK
Project Type: Brand Design  Interior Design  
Project Completion: 2019
Contractor: N/A
Angelee at Soul Deli connected with our brand focused approach. We were approached by her to help refine a concept which would help to align brand and interior for an exciting new location for the Soul Deli brand.

What did success mean for this project? 

It’s important we understand how design and business align. This ensures we are on the same page in determining success for the project. For Soul Deli we needed to deliver a Land-Lord presentation pack and brand focussed design concept which would help support the proposal being submitted for Soul Deli.

Soul Deli

Full on Flavoursome Food That Nourishes Your Soul...

When a new site opportunity came up in a brand new multi-million pound business center in Slough, Angelee got in contact with GC to see if we’d be able to support the business-case which would need presenting in the form of a landlord presentation.

Excited at the opportunity ahead we arranged a time with Angelee to visit the new site along with Matt from Project Utopia. We discussed with Angelee the vision for the site and helped her to identify what would be required as part of the presentation that would be submitted to the landlord.
We have a great working relationship with Project Utopia so we were able to work really closely with Matt to produce some budgetary figures to work from. As part of the presentation we really wanted to communicate the brand vision and what made Soul Deli so unique and a more valuable offer than some regular grab and go food chain.

As part of our presentation we submitted the brand vision and purpose. A series of mood boards which helped to visually communicate the concept design direction. A samples board which had been curated from our mood boards and finally a concept visual of our vision of the new Soul Deli site.

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Grey Coffee are a brand consultancy that specialises in brand strategy and commercial interior design.

Our approach is focused solely on the idea of connected brand experiences. We are agile, highly committed to our process and operate as a small and purposeful team. As a brand strategy agency we are able to guide your brand through the challenges you face when building a brand. Grey Coffee was founded and is managed by brand consultant and brand designer Duncan Milne.

Brand consultancy is one of our specialist areas of expertise and we are able to support you in the following areas; Brand Strategy Consulting, Brand Design, Brand Naming, Brand Identity and Brand Clarity & Strategy Workshops.

We very much believe in the marriage between brand design and commercial interior design. A core principle being the idea of connected brand experiences. Our commercial interior design expertise consists of the following, restaurant interior design, coffee shop interior design and retail store design.