projects

Soul Deli

Client: Soul Deli
Location: Slough - London - UK
Project Type: Brand Design  Interior Design  
Project Completion: 2019
Contractor: N/A
Angelee at Soul Deli connected with our brand focused approach. We were approached by her to help refine a concept which would help to align brand and interior for an exciting new location for the Soul Deli brand.

What did success mean for this project? 

It’s important we understand how design and business align. This ensures we are on the same page in determining success for the project. For Soul Deli we needed to deliver a Land-Lord presentation pack and brand focussed design concept which would help support the proposal being submitted for Soul Deli.

Soul Deli

Full on Flavoursome Food That Nourishes Your Soul...

When a new site opportunity came up in a brand new multi-million pound business center in Slough, Angelee got in contact with GC to see if we’d be able to support the business-case which would need presenting in the form of a landlord presentation.

Excited at the opportunity ahead we arranged a time with Angelee to visit the new site along with Matt from Project Utopia. We discussed with Angelee the vision for the site and helped her to identify what would be required as part of the presentation that would be submitted to the landlord.
We have a great working relationship with Project Utopia so we were able to work really closely with Matt to produce some budgetary figures to work from. As part of the presentation we really wanted to communicate the brand vision and what made Soul Deli so unique and a more valuable offer than some regular grab and go food chain.

As part of our presentation we submitted the brand vision and purpose. A series of mood boards which helped to visually communicate the concept design direction. A samples board which had been curated from our mood boards and finally a concept visual of our vision of the new Soul Deli site.

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Passionate about brand experience & design Grey Coffee combines the expertise of a Brand Consultancy & a Commercial Interior Design Agency

Established in 2010 Grey Coffee set out to design brands and shape digital experiences that would impact business growth and brand loyalty. Since then Grey Coffee has evolved, we have a wealth of understanding and experience that enables us to create successful brands that are able to sustain long term growth.

We have developed our own unique brand strategy workshops, provided brand consultancy for a number of very successful brands (see our client list above) and continue to evolve our brand expertise and services when it comes to brand storytelling, brand communication and brand design.

Over the years it became clear to us that businesses struggle to consistently communicate their brand across every customer touchpoint. When the opportunity arose for us to be involved with a complete brand transformation which included the interior design of a commercial space it made us stop and totally rethink and re-imagine the future of Grey Coffee.

The project made us review the impact of brand design and Commercial Interior Design on the overall customer experience. It became really clear to us that the two are intrinsically connected.

Fast forward to today Grey Coffee is widely recognised as a hospitality agency that has successfully delivered a wide range of projects including; bar interior design, cafe interior design, coffee shop interior design, restaurant interior design and restaurant branding.