Bespoke Counter Design
Counter Design
For Retail, Medical & Hospitality.

Shop Counter Design

Counter design is an important aspect of any business that involves customer interaction. A well-designed shop counter can not only improve the efficiency of the checkout process but also leave a lasting impression on the customer. The design of the shop counter should be aligned with the overall look and feel of the brand and interior space. It should also be functional and provide enough space for all the necessary equipment such as cash registers, card readers, and scanners. (not to mention staff or personnel who have to work behind shop counters) In some cases a display counter offers greater opportunity to display and show off your products/merchandise.

When designing a commercial or shop counter, it is important to consider the flow of customers in the store. The counter should be placed in a strategic location where it is easily accessible to customers, and makes sense to the natural flow of the premises and the direction you want them to navigate your space.

A well-designed shop counter can improve efficiency, enhance branding, and impact a customer’s experience. When designing a shop counter, it is important to consider factors such as flow, materials, and lighting to ensure it meets both functional and aesthetic requirements.

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    Counter Design

    When it comes to designing a shop counter, there are a few key steps that must be followed in order to ensure a successful outcome. The first step in the process is to determine the purpose of the counter. Will it be used for a retail store, a reception desk, display counter or maybe as a checkout counter? This initial consideration will help guide the design process and ensure that the final product meets the needs of the intended use.

    Once the purpose of the shop counter is established, the layout should be designed in a way that maximises efficiency and accessibility for users.

    After the layout has been established, we start to think about design that meets durability. As high traffic areas, retail and shop counters need to be durable while representing the brand aesthetically and being functional.

    Counter Design - Retail Example

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    What our clients say...

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    We were moving our retail space, the process was completely new to us and we didn’t know where to start.

    After a number of meetings with Grey Coffee it was clear they had a real understanding of the challenges we may face and had a clear process and vision as to how they would guide our interior transformation.

    Whilst like many we have suffered with the effects of a global pandemic we can’t wait for our customers to return to our amazing new retail space.

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    Counter Design & Shop Counters for Impact

    When designing shop counters, retail counters and display counters its not just about providing a space for your till. It's the space where you connect with your customers, a space where you get to interact and represent your brand. Shop counter design has the ability to impact your entire interiors and elevate the overall look and feel of your brand. As we all know first impressions are incredibly important and more often than not retail counters are one of the first things your customers will see when entering a commercial space.

    We have experience designing shop counters for the following sectors: Hospitality, including bar counters, display counters, coffee shop counters, cafe counters and restaurant counter design. We have also completed projects for shop counters, retail counters, medical counters and fitness counters too.

    What sectors do you currently service?

    We have experience designing and manufacturing bespoke shop counters and display counters for the following sectors. Commercial, hospitality, medical, retail and fitness.

    How much does it cost to design and build commercial shop counters?

    The cost of each counter is determined by the design, material specification, fitting and integration.

    Do you have experience in cafe counter design?

    Cafe counter design is an area we have a lot of experience in as most of our projects are typically within the hospitality sector. Cafe counters are an integral part of your interior design. Cafe counter design can range from a simple counter to display counters with shelves, storage and lighting units.

    Do you have experience in restaurant counter design?

    Restaurant counter design is a sector we have good experience in as many of our interior projects are typically within the hospitality sector. Please contact us if you’re looking for bespoke restaurant counter design as we can support you with the design, manufacturing and installation of your restaurant counter.

    Do you have experience in bar counter design?

    Bar counters and bar counter design is a sector we have excellent experience in as most of our interior projects fall within the hospitality sector. If you’re looking for bar counter design then feel free to contact us and we will see if we’re able to support you with the bar counter design, manufacturing and installation of your bar counter.

    Do you have experience in coffee shop counter design?

    Coffee shop counter design is one of the more common sectors we work in. A coffee shop counter can have a range of functional and aesthetic features which are integral to the operation of the coffee shop but also the overall look and feel of the interior space. If you need any support with coffee shop counter design then be sure to contact us to see if we’re able to support you with a bespoke coffee shop counter.

    What materials do you use for your counters?

    We use a range of materials depending on the counter type and budget. With each material there are pro’s and cons with each. For example solid surface has fantastic material qualities but is higher in cost. A wood veneer for example may be a lower price point but isn’t as hard wearing. Our specialist fit-out team will work with you to provide you with a range of material options that are suitable for your counters.

    Shop counters typical material specifications: 
    Solid Surface, Wood Veneer, Micro-Concrete, Marble, Granite, Glass, Laminate, Metal.

    Can you integrate lighting into shop counters?

    Yes we can integrate lighting, display units, shelving, EPOS systems, screens and much more. Simply tell us your requirements and we will design and manufacture your counter to your exact specifications.

    How long does it take to design, manufacture and install a bespoke counter?

    Shop Counters can take anything from 2 to 8 weeks to design, manufacture and install. Our team are used to the pressure of launch dates and event deadlines so are more than capable to support you even if the timeline is very short.

    How do you reduce the cost of a bespoke counter?

    The cost of a counter really depends on the size, materials and any intricacies when it comes to manufacturing and installation. Our ethos is to design and manufacture exactly to your specifications. In some cases though we may have to value engineer the design and material choices to help reduce the cost but retain the overall quality, look and feel of your counter.

    What is a display counter?

    A display counter

    What is a display counter?

    A display counter is commonly used for projects that want to utilise the counter space to display some form of product or merchandise. Display counters are typically used in retail and hospitality environments. A good example of a display counter would be in a coffee shop or bakery. Quite often the main counter has been designed so that it can display a range of savoury and sweet treats which customers view as they wait to be served.

    Display counters are fully customisable and can be designed to your exact specifications. We have experience designing and building display counters for a variety of projects which you can view here. Display counters are usually a little more complex in design but can be utilised for a number of commercial spaces.

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