Forest Holidays

Client: Forest Holidays
Location: United Kingdom
Project Type: Interior Design  
Contractor: N/A
Grey Coffee started working with Forest Holidays in 2018. We were appointed by Forest Holidays to improve the utilisation of indoor and outdoor space and customer experience in the main retreat building which is used for retail, reception check in and food and beverage.

Measuring Success. 

For every project we’re appointed on, we believe it’s important for us to understand how design and business align. In doing so we are able to measure the impact of our efforts.  As part of the project scope we provided Forest Holidays with the following services and agreed on a number of key deliverables within our scope of work.

Commercial Interior Design | Commercial Fit Out | Bespoke Counter Design

Interior Transformation

Authentic Experiences In Britain’s Amazing Forests

Working with the head of retail and F&B the biggest challenge with a Forest Holiday’s retreat is how to make best use of the space. Each retreat has the same core functions and we wanted to ensure that the customer experience is at the heart of our design concepts. The Delamere retreat was a fantastic project as we were able to work on the project as the site was actually being built from the ground up.
Subject to the corona virus pandemic Forest Holidays Delamere will be opening in 2021. This site has introduced some key brand features which we hope we will see in future projects. The retail area has a sustainable supermarket concept, there has been the introduction of more foliage and where possible the use of more natural and sustainable materials.

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Passionate about brand experience & design Grey Coffee combines the expertise of a Brand Consultancy & a Commercial Interior Design Agency

Established in 2010 Grey Coffee set out to design brands and shape digital experiences that would impact business growth and brand loyalty. Since then Grey Coffee has evolved, we have a wealth of understanding and experience that enables us to create successful brands that are able to sustain long term growth.

We have developed our own unique brand strategy workshops, provided brand consultancy for a number of very successful brands (see our client list above) and continue to evolve our brand expertise and services when it comes to brand storytelling, brand communication and brand design.

Over the years it became clear to us that businesses struggle to consistently communicate their brand across every customer touchpoint. When the opportunity arose for us to be involved with a complete brand transformation which included the interior design of a commercial space it made us stop and totally rethink and re-imagine the future of Grey Coffee.

The project made us review the impact of brand design and Commercial Interior Design on the overall customer experience. It became really clear to us that the two are intrinsically connected.

Fast forward to today Grey Coffee is widely recognised as a hospitality agency that has successfully delivered a wide range of projects including; bar interior design, cafe interior design, coffee shop interior design, restaurant interior design and restaurant branding.