Client: McGee
Location: London | UK
Project Type: Brand Design  Digital Transformation  
Contractor: N/A
After some key success working with clients in the construction sector, we were soon introduced to McGee. McGee needed support with brand alignment and brand strategy which would lead towards a full digital transformation.

Measuring Success. 

For every project we’re appointed on, we believe it’s important for us to understand how design and business align. In doing so we are able to measure the impact of our efforts.  As part of the brand development we provided McGee with the following services and agreed on a number of key deliverables within our scope of work.

Brand Strategy | Digital Transformation



McGee is a multi-disciplined specialist contractor delivering world-class decontamination, asbestos removal, demolition, civil engineering, construction and recycling services; as a standalone discipline or as an integrated offering.

McGee has gained an enviable reputation in the industry as one of the UK’s best contractors for all types of foundations, excavation, muck away and groundworks. McGee self-executes these works and are therefore very competitive on price, they have the very best health and safety standards and are leaders in sustainability and programme.

Grey Coffee started working with McGee to carry out a full audit of their website and brand. As part of the website audit they wanted in-depth understanding of what users are doing on their website.
Understanding which elements and content areas of the website they interact with and how better we could plan and deliver a more focused user experience and user interface.

As part of this audit we did a deep review on their website infrastructure, security, user analytics, user heat-mapping and screen recordings. Alongside this we also carried out a brand audit to identify any consistency and alignment conflicts which we successfully presented back to the senior executive team. As a follow on from this we carried out a short design sprint, looking to explore design systems and an updated look and feel in the means of a series of mobile web concepts.

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Passionate about brand experience & design Grey Coffee combines the expertise of a Brand Consultancy & a Commercial Interior Design Agency

Established in 2010 Grey Coffee set out to design brands and shape digital experiences that would impact business growth and brand loyalty. Since then Grey Coffee has evolved, we have a wealth of understanding and experience that enables us to create successful brands that are able to sustain long term growth.

We have developed our own unique brand strategy workshops, provided brand consultancy for a number of very successful brands (see our client list above) and continue to evolve our brand expertise and services when it comes to brand storytelling, brand communication and brand design.

Over the years it became clear to us that businesses struggle to consistently communicate their brand across every customer touchpoint. When the opportunity arose for us to be involved with a complete brand transformation which included the interior design of a commercial space it made us stop and totally rethink and re-imagine the future of Grey Coffee.

The project made us review the impact of brand design and Commercial Interior Design on the overall customer experience. It became really clear to us that the two are intrinsically connected.

Fast forward to today Grey Coffee is widely recognised as a hospitality agency that has successfully delivered a wide range of projects including; bar interior design, cafe interior design, coffee shop interior design, restaurant interior design and restaurant branding.