What did success mean for this project?
It’s important we understand how design and business align. This ensures we are on the same page in determining success for the project. For the initial phase of this project we would conduct a technical audit of the website identifying how users engaged with the McGee brand. This would lead in to a dedicated brand strategy session and some initial concepts that would be reviewed and presented back to senior management.
Our approach is focused solely on the idea of connected brand experiences. We are agile, highly committed to our process and operate as a small and purposeful team. As a brand strategy agency we are able to guide your brand through the challenges you face when building a brand. Grey Coffee was founded and is managed by brand consultant and brand designer Duncan Milne.
Brand consultancy is one of our specialist areas of expertise and we are able to support you in the following areas; Brand Strategy Consulting, Brand Design, Brand Naming, Brand Identity and Brand Clarity & Strategy Workshops.
We very much believe in the marriage between brand design and commercial interior design. A core principle being the idea of connected brand experiences. Our commercial interior design expertise consists of the following, restaurant interior design, coffee shop interior design and retail store design.