projects

Lumiere

Client: Lumiere Consultancy
Location: London | UK
Project Type: Connected Brand Experience  Brand Clarity  
Project Completion: 2019
Contractor: N/A
Grey Coffee was appointed by Ben the founder of Lumiere Consultancy to support him with the challenges faced building a new brand and business. Our brief was to help provide clarity on the Lumiere Consultancy brand and update any customer touch points to be as consistent as possible.

What did success mean for this project?

It’s important we understand how design and business align. This ensures we are on the same page in determining success for the project. For this project we would deliver a number of brand workshops, brand transformation and digital transformation. All of this with the view that it would help Ben and the business scale up and continue to grow the business.

Lumiere Consultancy

Full of passion, Incredibly talented and a willingness to put their trust in us to do a great job!

Lumiere Consultancy is a London based restaurant consultancy. They provide consultancy services and operational solutions to restaurants and hospitality businesses. Their mission is to work with people who share the same passion for food and hospitality. Lumiere believes in great sustainable food and ultimately deliver innovative operational solutions which improve business efficiency and profitability.

For this project we started with the brand and worked through a number of workshops with Ben which really helped to understand his vision and purpose. This also helped to shape the strategy and we had a number of sessions where we worked through the positioning of the Lumiere brand. One of the key problems is that we needed to find a way to make Lumiere approachable to restaurant and hospitality businesses that may be facing issues. At the other end of the scale his services could also be called upon by high performing restaurants and hotels who wanted to scale, build better teams and improve efficiency.

As part of the new identity we designed and created a new icon which was modern, fun and really stylish. The icon pattern emerged from the filament of a light bulb, we repeated the pattern in the shape of a circle. The creative idea behind the icon was to show that there are many moving parts to any hospitality business but really they are all connected.
As part of the re-brand we created a brand book which set out the clear vision and purpose of the brand. It also provided a key set of guidelines how the brand should be communicated. We designed all new business cards, email signatures and a lookbook presentation too.

With the brand work complete we shifted our focus to the website. Through all the work in our initial discovery phase we knew that for many this would be the first port of call for any new clients considering to work with Lumiere. After some further research it also became clear that Lumiere were missing out on a number of opportunities in Google.

We took all the updated brand communication and mapped out a website and content strategy that would put Lumiere into a dominating position in search. The website would be a visual showcase for all visitors but behind the form was some very meaningful function. Within 6 months of launching we had started to gain some momentum and Google and saw an increase in website traffic. By month 9 we had Lumiere ranking in top 3 listing positions for all major keyword search terms. The website has continued to attract an increased amount of website visitors and Lumiere still outrank all competitors in Google.

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Grey Coffee are a brand consultancy that specialises in brand strategy and commercial interior design.

Our approach is focused solely on the idea of connected brand experiences. We are agile, highly committed to our process and operate as a small and purposeful team. As a brand strategy agency we are able to guide your brand through the challenges you face when building a brand. Grey Coffee was founded and is managed by brand consultant and brand designer Duncan Milne.

Brand consultancy is one of our specialist areas of expertise and we are able to support you in the following areas; Brand Strategy Consulting, Brand Design, Brand Naming, Brand Identity and Brand Clarity & Strategy Workshops.

We very much believe in the marriage between brand design and commercial interior design. A core principle being the idea of connected brand experiences. Our commercial interior design expertise consists of the following, restaurant interior design, coffee shop interior design and retail store design.