projects

Bolatti Barbers Shop

Client: Bolatti Barbers Shop
Location: London | UK
Project Type: Connected Brand Experience  Brand Clarity  Highly Branded Interior Experience  
Project Completion: 2018
Contractor: N/A
Bolatti barbers shop was a concept from the founders of a famous speakeasy bar in London called The Bootlegger. Our brief was to create a 1920’s inspired prohibition bar located below Bolatti barbers shop in an undisclosed location in London.

What did success mean for this project? 

It’s important we understand how design and business align. This ensures we are on the same page in determining success for the project. For Bolatti we would be working with the founders to design a new brand concept and a speak easy interior concept that everyone would be talking about.

Bolatti Barbers Shop

London’s Best Kept Secret!

As projects go this one was challenging, the site was extremely small, it was below ground level which presented new issues for our design team and we had an extremely tight budget. We worked closely with the co-founders to support them through each step of the creative process. Like most GC projects the brand always has to come first and that's where we got to work.

We held a number of brand workshops which really enabled us to understand the challenges faced with the current brand ‘The Bootlegger’. The brand workshops were really crucial in order for us to shape the identity and vision of Bolatti but it also provided a great opportunity for us to shape a totally new brand concept.

As the brand work progressed and we had agreed on the new brand name, the look and feel and the core communication for Bolatti we started to work on the Interior concept.
The first challenge we faced was access. The site was located below an existing barbers shop and down a flight of stairs. The vision of this concept was speakeasy so we wanted the location to be as secret as possible but not gimmicky. Our favourite concept that we all agreed on was that we would manufacture a door to look like a cupboard with all the implements for the barbers shop sat on the shelves.

As you approached the stairs what seemingly would feel like a dead end opened up to this incredible basement bar, that really is a secret! (The barbers shop isn’t a facade either, it really is a working barbers shop!) As we came up with the interior concept for this project we were constantly working to understand how we could communicate the brand and it’s narrative through this classy and elegant interior concept.

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Grey Coffee are a brand consultancy that specialises in brand strategy and commercial interior design.

Our approach is focused solely on the idea of connected brand experiences. We are agile, highly committed to our process and operate as a small and purposeful team. As a brand strategy agency we are able to guide your brand through the challenges you face when building a brand. Grey Coffee was founded and is managed by brand consultant and brand designer Duncan Milne.

Brand consultancy is one of our specialist areas of expertise and we are able to support you in the following areas; Brand Strategy Consulting, Brand Design, Brand Naming, Brand Identity and Brand Clarity & Strategy Workshops.

We very much believe in the marriage between brand design and commercial interior design. A core principle being the idea of connected brand experiences. Our commercial interior design expertise consists of the following, restaurant interior design, coffee shop interior design and retail store design.