Brand Design

Brand Clarity & Positioning Insights

Published on 23thMay

Sometimes, businesses reach a point where they feel like they are at a standstill, or like they have lost the passion for their business and so they start thinking about starting a whole new business. This can happen for both large and small businesses. The great thing is though, it is possible though to take...

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Published on 3thMay

From Bombay with Love is the delicious tagline of the distinguished restaurant Dishoom, that burst onto the London restaurant scene in 2010, opening in Covent Garden. Since then it has opened a further 8 locations, including ones in Manchester, Edinburgh and Birmingham. As we delve further into the Dishoom Restaurant brand story, you’ll see why...

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Published on 28thSeptember

If you’ve read a few of our blog posts you should have a good understanding of what a brand or brand strategy is, this post will delve into the importance of branding, and how it affects your business. Branding is important to areas of your business you probably haven’t even identified yet. Below will help...

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Published on 20thSeptember

The topic around the value of a brand strategy, and what it provides is vast, as are the ways in which it elevates your business. Any business owner that is serious about the success of their business, and outperforming their competitors needs to start thinking ‘brand first’. A clear and well thought out brand strategy...

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Published on 28thJuly

We are going to take a deeper look at the role of brand consultants, how they can help your business and some of the key things that must be considered when hiring a brand consultant. We look at how brand consultants can impact your business, marketing efforts and ultimately how they can support you to...

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Published on 21thJuly

Introduction  In a digitally conscious world, the word ‘brand’ has become an established term with every sector and industry. Brand and branding have been an over consuming buzz word in recent times. Studies have shown that millennial’s and Gen Z are more influenced by the “why” of a brand than by the “what” of a...

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Published on 19thJuly

London is one of the most vibrant cities in the world with a bursting hospitality scene, so it pays to stand out. As humans we experience everything with our eyes first, and in an ever-expansive digital age, we like to capture our experience with pictures perfect for social media. This means, that when people are...

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Published on 4thJuly

Brand Communication Strategy – Is poor brand communication impacting your business growth? When it comes to brand communication there are typically two key characteristics or traits that we see especially in founders or executives when talking about their brand. Example 1: ‘Too much information’: The person who literally wants to tell you everything! And we...

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Published on 14thMarch

An insight into our 360 brand process | The Collective This insight will showcase the behind the scenes development of our latest Coffee Shop project. Discover what it takes to turn an idea into a cohesive and memorable hospitality brand. From initial brand strategy, through the design process, right up to the interior visualisation stage, this...

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Published on 6thOctober

Commercial Interior Design Interior design is responsible for the planning, design and implementation of interior concepts into spaces across many sectors including residential, medical, entertainment, educational, professional and commercial. Each one of the above sectors can be broken down into specific areas and we are going to take a closer look at the commercial design...

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Published on 14thJune

Coffee Shop Interior Design Ideas | Part 1 Interior design for hospitality essentially is a process that should consist of three things, brand strategy, brand identity and interior architecture. You may be refurbishing your interior, rebranding or creating a new coffee shop brand… whichever category you fall under, as a hospitality brand you should take...

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Published on 21thMay

The coffee shop industry has been enjoying substantial growth over the past decade, resulting in the high street coffee giants popping up in most UK towns. An incredible benefit of the booming coffee industry is that independent, local coffee shops are also thriving. Coffee culture is real, and it isn’t going anywhere, many coffee drinkers...

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Published on 30thApril

Coffee Culture The coffee industry has gained traction in recent years, coffee drinking has developed into ‘coffee culture’ and is a part of so many daily routines. But let’s be honest grabbing a coffee isn’t just about drinking a lovely brewed coffee anymore is it? Coffee shops are the ‘go to’ environment for a variety...

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Published on 23thApril

There’s nothing that inspires us more than to design a restaurant interior.  There are many factors to consider when designing a restaurant and it’s often a fine balancing act to get it completely right.  The key things that usually need to be considered for restaurant interior design are as follows:  In a post pandemic world...

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Published on 31thMarch

Connected brand experience is the ability to shape consistent experiences across all customer touch points. At Grey Coffee we really believe that your customers’ brand experience starts way before they interact with any brand touch point and lasts long after that initial experience.   Understanding how and where customers interact with your brand is critical...

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Published on 10thMarch

Making time for a brand strategy workshop can certainly seem like a pressure when planning to undertake any brand development work. One of the biggest objections we often get is “how long is it going to take?”. We get it you’re busy, but until you start making time for your brand and building clarity it’s...

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Published on 4thMarch

Understanding the importance of customer connection in a post pandemic world is vital for most businesses in 2021, but for the hospitality industry it might be pretty overwhelming to know where to start. Many businesses will be gearing up to reopen and to get back to ‘normal’ come the summer, but it may not prove...

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Published on 8thFebruary

Understanding ‘Branded Interior Experiences’ Often overlooked, Brand Interior Experience is the key link between a brands identity, their physical environment and their customer. It’s the difference between a space just being designed to look nice and a space that is designed with brand purpose.  Tangible & intangible | Essentially, when creating a brand interior experience...

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Published on 16thJune

One of the many reasons we love Manchester is its diversity and f&b scene. The food and beverage scene (f&b) is constantly developing and we find ourselves always uncovering new streets, bars and hidden gems, whenever we visit. Mackie Mayor was recommended to us by a friend, so when we had an afternoon spare we...

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Published on 9thApril

Why Brand Matters? The term brand is literally flying around everywhere, we can’t go more than 10 minutes in the studio with someone not mentioning brand, phone rings and yep you’ve guessed it, a client wants to talk about brand, we log on to social media and there it is splattered everywhere, ‘brand this’, ‘brand...

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Published on 15thMarch

FITISM: Brand Identity. Over the last few years there is no doubt that people these days are generally more informed and certainly have a much better understanding of the term brand. This post will explore how you can challenge your own brand and hopefully understand further why brand is an integral part to any successful...

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