Behind every well designed and developed website there is a key element that is often overlooked, User Experience or UX for short.
We know that your websites success is dependant on users engaging & interacting with your business or brand. User Experience is a key element within the design process which will often determine the success of your website.
When the UX of a website is not well executed or the customer journey is not clearly thought out, it won’t take long for unsatisfied users to abandon their journey completely.
There are some key performance indicators that can help to improve the UX of your website. These include insights from content, extensive reviews of web traffic and analytics. It can even go as far as metric driven tools and tests that can help to identify areas on your website that can be improved.
When any assumptions are made regarding the UX and user journey, we will cross reference these with any existing analytical data. The data will generally highlight any weak spots and allow us to make effective design changes. The success of these changes can be monitored through the website analytics.