Published on March 2021

Published on 31thMarch

Connected brand experience is the ability to shape consistent experiences across all customer touch points. At Grey Coffee we really believe that your customers’ brand experience starts way before they interact with any brand touch point and lasts long after that initial experience.   Understanding how and where customers interact with your brand is critical...

Read More
Published on 18thMarch

Connected Brand Experience   In a digital first world with a developing ‘instant’ culture, every interaction customers have with brands leaves a lasting effect, whether that be positive or negative. Engaging with a company is no longer just about the physical experience of buying a product or service it’s so, so much more than that....

Read More
Published on 4thMarch

Understanding the importance of customer connection in a post pandemic world is vital for most businesses in 2021, but for the hospitality industry it might be pretty overwhelming to know where to start. Many businesses will be gearing up to reopen and to get back to ‘normal’ come the summer, but it may not prove...

Read More
Published on 15thMarch

FITISM: Brand Identity. Over the last few years there is no doubt that people these days are generally more informed and certainly have a much better understanding of the term brand. This post will explore how you can challenge your own brand and hopefully understand further why brand is an integral part to any successful...

Read More