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You may be wondering how a branding consultant can help you to develop and achieve your longer term brand and business goals?
Duncan Milne, Grey Coffee founder and brand consultant has over 12 years experience building brands and developing them for further growth. Every business faces the same challenges in that they need to reduce the gap that exists between the business and the customer. The most effective way to do this is by building a brand that can be clearly positioned in the minds of your ideal customers.
Businesses need to be able to clearly define and communicate their brand consistently across all customer touchpoints. Working with a branding consultant will help you to build a cohesive brand. Grey Coffee is a brand consultancy that helps businesses create a unique and compelling brand story and combines this with intelligent design which connects with your customers on a much deeper level.
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Building a brand requires a few key skills; an understanding of brand strategy, how businesses function and a certain level of emotional intelligence. Building your brand strategy or brand plan is distinctly different to writing a 5 year business plan but we believe it is important to understand how the two must work together.
Our brand consultancy will help solve any challenges your brand faces and our brand strategy process will enable you to position your brand for long term growth and future success. Your brand’s future will be determined by your ability to connect with your ideal customer and successfully deliver on the promises you make to them.
Below you will find a number of brand consultancy projects & insights which you may find useful:
Blog Insight: Best Branding Books & Brand Authors
Blog Insight: A Guide To Brand Values
Blog Insight: Free Brand Strategy Template
Blog Insight: What is a brand strategy workshop?
Project Insight: Ashmere
Project Insight: Lumiere Consultancy
Project Insight: McGee
What our customers say...
Duncan, Grey Coffee and Digital Infrastructure Group are a perfect fit – in both Company and Culture.
They share the same work ethic and creative force as our Global Leadership Team and deal with the pressures of an ever changing entertainment environment.
Their commitment to the creative, to the job, the task at hand and delivering is exemplary.
Grey Coffee
Trusted By: 
Duncan Milne | Grey Coffee Founder
We inspire clients to create unique distinctive brands and memorable interior spaces.
All good relationships can start over a coffee. If you’re ready to explore how we can transform your brand or interior space let’s start with coffee and a chat.
Building a brand is so much more than developing a logo and graphical identity system. Take a moment to think about brands that you particularly like or align yourself with. Think about why you like that brand, maybe it says something about your personality or character, maybe it puts you in a community of like minded people, whatever the reason there will be a very real and usually human or emotional connection as to why you like that particular brand.
See below a number of commonly asked brand consultancy questions.
A brand consultancy will help you to identify and implement a successful brand strategy that helps better position your brand for future growth. A brand consultancy take into account how you are currently positioned in the market and work with you to ensure that your customers’ experience with your brand is consistent and cohesive in its approach.
A brand consultant works with brands to identify the challenges they face and then creates a brand strategy which is going to help them to navigate through those challenges. Commonly these challenges are built around ideas of differentiation (brand positioning), brand culture and brand communication.
A brand consultant will help you to increase business growth, profitability and brand loyalty.
A strategic brand consultancy helps brands to implement a successful brand strategy which results in brand and business growth. A strategic brand consultancy provides insight and expertise which helps to position your brand for further growth.
Brand experts have a specialist set of skills that are deeply focussed around the different elements and attributes that make up a brand. Brand experts understand the dynamics of vision, positioning, identity, narrative, touch points (and much more) but more importantly they are able to transfer this understanding into actionable insight which will help to transform and elevate your brand.
We love to share our insight and design experience. Brand Matters is delivered once a month and gives you actionable ideas and examples of the work we do to help our clients build better brands and design inspiring interiors. We’d love for you to join and be part of our community.
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