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Multiplex Global

Client: Multiplex
Location: London | Worldwide
Project Type: Brand Design  Digital Transformation  
Contractor: N/A
Grey Coffee have been appointed by Multiplex to support their marketing team deliver specialist digital projects. This spans from technical planning for progressive web applications, digital transformation, online hosted bids and strategic brand/product development.

Measuring Success. 

For every project we’re appointed on, we believe it’s important for us to understand how design and business align. In doing so we are able to measure the impact of our efforts.  As part of the project scope we provided Multiplex with the following services and agreed on a number of key deliverables within our scope of work.

Brand Strategy |  Brand Design | Digital Transformation

Multiplex

Multiplex - Built to outperform.

For over fifty-five years Multiplex has been constructing iconic projects across the globe and has established itself as a leading global contractor. Looking forward, their goal is to be the best builder, consistently outperforming their competitors and delivering projects in a safe, responsible and sustainable manner.

We have worked on many projects with Multiplex but due to certain confidentiality agreements we are not able to showcase our full portfolio of work. The projects have ranged from branding projects right through to specialist audits, application design, animation and graphic design.

One of the first projects we worked on was a progressive web application (PWA) which would compile tender information into a mobile and tablet app experience. For this project we worked with Multiplex to create a clear and defined scope, outlined the high level technical architecture, provided UX and UI design and a development team to support the build and delivery of the PWA.
On another project we designed and built a fully native iOS application for an upcoming tender submission. We supported the marketing team to compile the content and mapped out a high level app experience. We designed the UI which included some very creative motion graphics and animations too. The app formed part of the tender submission along with a 3D model.

We had the opportunity to work on a brand and micro-website for an exciting new Multiplex product. An on-going requirement of this project was to support and build the online reputation of this new website. We put together a dedicated SEO team to work on this project and provided ongoing support in order to reach the required project objectives.

Finally more recently we were tasked to carry out a full digital audit with the main emphasis to uncover and identify any latency issues with the global Multiplex website. In order to deliver this audit we carried out a full online investigation and bought in a specialist technical consultant to assist us with the delivery of this audit. In our audit we successfully identified the main causes of the issues faced and also provided high level solutions to help resolve these.
Multiplex - Digital Transformation - Project Visual 11 - Grey Coffee
Multiplex - Digital Transformation - Project Visual 13 - Grey Coffee
Multiplex - Digital Transformation - Project Visual 16 - Grey Coffee
Multiplex - Digital Transformation - Project Visual 12 - Grey Coffee
Multiplex - Digital Transformation - Project Visual 14 - Grey Coffee
Multiplex - Digital Transformation - Project Visual 15 - Grey Coffee

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Passionate about brand experience & design Grey Coffee combines the expertise of a Brand Consultancy & a Commercial Interior Design Agency

Established in 2010 Grey Coffee set out to design brands and shape digital experiences that would impact business growth and brand loyalty. Since then Grey Coffee has evolved, we have a wealth of understanding and experience that enables us to create successful brands that are able to sustain long term growth.

We have developed our own unique brand strategy workshops, provided brand consultancy for a number of very successful brands (see our client list above) and continue to evolve our brand expertise and services when it comes to brand storytelling, brand communication and brand design.

Over the years it became clear to us that businesses struggle to consistently communicate their brand across every customer touchpoint. When the opportunity arose for us to be involved with a complete brand transformation which included the interior design of a commercial space it made us stop and totally rethink and re-imagine the future of Grey Coffee.

The project made us review the impact of brand design and Commercial Interior Design on the overall customer experience. It became really clear to us that the two are intrinsically connected.

Fast forward to today Grey Coffee is widely recognised as a hospitality agency that has successfully delivered a wide range of projects including; bar interior design, cafe interior design, coffee shop interior design, restaurant interior design and restaurant branding.