projects

Pistachio

Client: Pistachio - London
Location: London | Covent Garden
Project Type: Brand Design  Interior Design  Digital Transformation  
Project Completion: 2019
Contractor: N/A
Contacted by Pro-Restaurant Consultants we were appointed to design and deliver a new Iranian restaurant concept called Pistachio. We worked with Pro-Restaurant Consultants along with the founders of the restaurant to design this amazing and exciting new concept.

What did success mean for this project? 

It’s important we understand how design and business align. This ensures we are on the same page in determining success for the project. For Pistachio we would be working with Pro-Restaurant Consultants and the founders to design a highly branded interior experience.

Restaurant Interior Transformation

A Contemporary Approach on Iranian cuisine

Pistachio intends to fill the gap in the market with a brand that has a fresh and contemporary approach on Iranian cuisine.

The brand will be modern in its positioning and communication, rich in detail and family heritage. Its name has evolved from the family’s interaction and ownership of Iranian pistachio orchards that have been in their family for generations.

Pistachio will be an ambassador of premium Iranian food, balanced with a strong narrative and heritage, ensuring the family essence and value of this brand is not lost. An elegant yet contemporary interior that mixes modern design with Iranian architectural detailing.
A harmonious blend of brand and interior design will ensure that there is the perfect symphony between the brand and interior. A mix of on-trend restaurant design features, ranging from exposed brickwork, nude leather seating and copper finishing, mixed with a brand that is bursting with narrative and strong family values.

The brand will be unified with the interior by means of traditional photos and modern Iranian artwork that in turn will help to tell the nutshell story. The combination of brand, interior and the passion and creativity of the cuisine and food coming from the kitchen is set to create a truly unique dining experience.

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Passionate about brand experience & design Grey Coffee combines the expertise of a Brand Consultancy & a Commercial Interior Design Agency

Established in 2010 Grey Coffee set out to design brands and shape digital experiences that would impact business growth and brand loyalty. Since then Grey Coffee has evolved, we have a wealth of understanding and experience that enables us to create successful brands that are able to sustain long term growth.

We have developed our own unique brand strategy workshops, provided brand consultancy for a number of very successful brands (see our client list above) and continue to evolve our brand expertise and services when it comes to brand storytelling, brand communication and brand design.

Over the years it became clear to us that businesses struggle to consistently communicate their brand across every customer touchpoint. When the opportunity arose for us to be involved with a complete brand transformation which included the interior design of a commercial space it made us stop and totally rethink and re-imagine the future of Grey Coffee.

The project made us review the impact of brand design and Commercial Interior Design on the overall customer experience. It became really clear to us that the two are intrinsically connected.

Fast forward to today Grey Coffee is widely recognised as a hospitality agency that has successfully delivered a wide range of projects including; bar interior design, cafe interior design, coffee shop interior design, restaurant interior design and restaurant branding.