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T2

Client: T2
Location: London | UK
Project Type: Brand Design  Digital Transformation  
Contractor: N/A
T2 are an interactive design studio and needed a collaborative design partner who could help provide brand strategy and digital transformation not only for their own brand but also for a number of products that fell under their brand umbrella.

Measuring Success. 

For every project we’re appointed on, we believe it’s important for us to understand how design and business align. In doing so we are able to measure the impact of our efforts.  As part of the on-going project commitment, we provided T2 with the following services and agreed on a number of key deliverables within our scope of work.

Brand Workshops | Brand Strategy | Brand Design | Digital Transformation

T2 Design Solutions

Your Integrated Visual Agency

Grey Coffee have completed a number of projects with T2. When we first started working together it became clear that the brand did not reflect who they were and why customers should care about what they do. There was such a creative team behind the brand that was oozing with ideas and creativity. We needed to bring all this together and with a series of brand strategy workshops we were really able to unlock the vision, purpose, culture and started to explore some really exciting ideas around the refreshed T2 identity.

We started to look at brand alignment across the whole estate making sure that email signatures, business cards, marketing collateral, brochures and the website were updated and inline with the new communication, look and feel and brand strategy. Much of the work was split between GC and T2 and we really developed some great collaborative and agile design teams.

Alongside that we worked on a number of interactive progressive web applications (PWA). These were intended to be product extensions from the T2 brand so it was important that we considered the strategy behind these.
Again, we held collaborative workshops which enabled us to all agree on the brand strategy, we refined the branding and brand communication and started to review each product. Each of the interactive products would need to be developed to work on oversized interactive screens, tablets and mobile too.

For each product we carried out a number of UX use cases and scenario based research to understand how this product would be sold and installed so that it could be offered and ordered as a complete solution. We held a number of design sprints which helped us to develop the user experience (UX) and user interface (UI). GC provided a development team to help with the coding of the product and collectively we carried out all the debugging and testing. These interactive products are now being widely used in sales offices across the UK.
T2 - Digital Transformation Project Visual 4 - Grey Coffee
T2 - Brand Transformation - Project Visual 2 - Grey Coffee
T2 - Digital Transformation Project Visual 5 - Grey Coffee
T2 - Brand Transformation - Project Visual 1 - Grey Coffee
T2 - Digital Transformation Project Visual 6 - Grey Coffee
T2 - Digital Transformation Project Visual 5 - Grey Coffee

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Passionate about brand experience & design Grey Coffee combines the expertise of a Brand Consultancy & a Commercial Interior Design Agency

Established in 2010 Grey Coffee set out to design brands and shape digital experiences that would impact business growth and brand loyalty. Since then Grey Coffee has evolved, we have a wealth of understanding and experience that enables us to create successful brands that are able to sustain long term growth.

We have developed our own unique brand strategy workshops, provided brand consultancy for a number of very successful brands (see our client list above) and continue to evolve our brand expertise and services when it comes to brand storytelling, brand communication and brand design.

Over the years it became clear to us that businesses struggle to consistently communicate their brand across every customer touchpoint. When the opportunity arose for us to be involved with a complete brand transformation which included the interior design of a commercial space it made us stop and totally rethink and re-imagine the future of Grey Coffee.

The project made us review the impact of brand design and Commercial Interior Design on the overall customer experience. It became really clear to us that the two are intrinsically connected.

Fast forward to today Grey Coffee is widely recognised as a hospitality agency that has successfully delivered a wide range of projects including; bar interior design, cafe interior design, coffee shop interior design, restaurant interior design and restaurant branding.