Tayto Crisps

Client: Tayto Crisps - Mr Porky, Real, Golden Wonder
Location: Nationwide - UK
Project Type: Brand Design  Digital Transformation  
Project Completion: On-going
Contractor: N/A
Grey Coffee started working with Tayto Group in 2017. We were appointed by Tayto to provide brand support across a number of their product ranges. As well as working on a brand level we also acted as a key digital support partner for all digital transformation.

What did success mean for this project? 

It’s important we understand how design and business align. This ensures we are on the same page in determining success for the project. For Tayto Group, each project was generally broken down by product line. There would be key strategic brand objectives and Grey Coffee were responsible for the design implementation and digital transformation.

Tayto Crisps

Tayto Group is the largest British-owned crisp and snack manufacturer

GC has developed great experience working across the many brands that fall under the Tayto umbrella. Fast Moving Consumer Goods (FMCG) is an area of design we really enjoy working within. It naturally aligns very well to brand, graphic design, digital design, packaging design and digital too. GC have worked on projects specifically for Real Crisps, Mr Porky, Tayto Trade Sales, Midland Snacks and Golden Wonder.

Across the brands we have worked on digital projects which have involved bespoke hosting solutions, design prototyping, mobile first/responsive design and custom wordpress development. We have also carried out a number of technical audits which have provided solutions for the following: Website integration to internal systems, speed audits for all micro-sites under the Tayto brand and finally design optimisation for optimal user experience.
On the corporate projects we have worked on custom presentations for key events and annual sales/marketing meetings. All presentations were designed in line with the specific brand it was representing. For each one we worked closely with the key individuals within the company to make sure we provided a great brand experience but also created dynamic and engaging graphics.

Finally, we have worked on a number of campaign based projects where we have had to design campaign graphics and concepts for a product launch, event or competition. On these projects we lead all the art direction, brand strategy, concept designs and activation.

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Grey Coffee are a brand consultancy that specialises in brand strategy and commercial interior design.

Our approach is focused solely on the idea of connected brand experiences. We are agile, highly committed to our process and operate as a small and purposeful team. As a brand strategy agency we are able to guide your brand through the challenges you face when building a brand. Grey Coffee was founded and is managed by brand consultant and brand designer Duncan Milne.

Brand consultancy is one of our specialist areas of expertise and we are able to support you in the following areas; Brand Strategy Consulting, Brand Design, Brand Naming, Brand Identity and Brand Clarity & Strategy Workshops.

We very much believe in the marriage between brand design and commercial interior design. A core principle being the idea of connected brand experiences. Our commercial interior design expertise consists of the following, restaurant interior design, coffee shop interior design and retail store design.