projects

Tayto Crisps

Client: Tayto Crisps - Mr Porky, Real, Golden Wonder
Location: Nationwide - UK
Project Type: Brand Design  Digital Transformation  
Project Completion: On-going
Contractor: N/A
Grey Coffee started working with Tayto Group in 2017. We were appointed by Tayto to provide brand support across a number of their product ranges. As well as working on a brand level we also acted as a key digital support partner for all digital transformation.

What did success mean for this project? 

It’s important we understand how design and business align. This ensures we are on the same page in determining success for the project. For Tayto Group, each project was generally broken down by product line. There would be key strategic brand objectives and Grey Coffee were responsible for the design implementation and digital transformation.

Tayto Crisps

Tayto Group is the largest British-owned crisp and snack manufacturer

GC has developed great experience working across the many brands that fall under the Tayto umbrella. Fast Moving Consumer Goods (FMCG) is an area of design we really enjoy working within. It naturally aligns very well to brand, graphic design, digital design, packaging design and digital too. GC have worked on projects specifically for Real Crisps, Mr Porky, Tayto Trade Sales, Midland Snacks and Golden Wonder.

Across the brands we have worked on digital projects which have involved bespoke hosting solutions, design prototyping, mobile first/responsive design and custom wordpress development. We have also carried out a number of technical audits which have provided solutions for the following: Website integration to internal systems, speed audits for all micro-sites under the Tayto brand and finally design optimisation for optimal user experience.
On the corporate projects we have worked on custom presentations for key events and annual sales/marketing meetings. All presentations were designed in line with the specific brand it was representing. For each one we worked closely with the key individuals within the company to make sure we provided a great brand experience but also created dynamic and engaging graphics.

Finally, we have worked on a number of campaign based projects where we have had to design campaign graphics and concepts for a product launch, event or competition. On these projects we lead all the art direction, brand strategy, concept designs and activation.

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Passionate about brand experience & design Grey Coffee combines the expertise of a Brand Consultancy & a Commercial Interior Design Agency

Established in 2010 Grey Coffee set out to design brands and shape digital experiences that would impact business growth and brand loyalty. Since then Grey Coffee has evolved, we have a wealth of understanding and experience that enables us to create successful brands that are able to sustain long term growth.

We have developed our own unique brand strategy workshops, provided brand consultancy for a number of very successful brands (see our client list above) and continue to evolve our brand expertise and services when it comes to brand storytelling, brand communication and brand design.

Over the years it became clear to us that businesses struggle to consistently communicate their brand across every customer touchpoint. When the opportunity arose for us to be involved with a complete brand transformation which included the interior design of a commercial space it made us stop and totally rethink and re-imagine the future of Grey Coffee.

The project made us review the impact of brand design and Commercial Interior Design on the overall customer experience. It became really clear to us that the two are intrinsically connected.

Fast forward to today Grey Coffee is widely recognised as a hospitality agency that has successfully delivered a wide range of projects including; bar interior design, cafe interior design, coffee shop interior design, restaurant interior design and restaurant branding.