projects

Tayto Crisps

Client: Tayto Crisps - Mr Porky, Real, Golden Wonder
Location: Nationwide - UK
Project Type: Brand Transformation  Digital Transformation  
Project Completion: On-going
Contractor: N/A
Grey Coffee started working with Tayto Group in 2017. We were appointed by Tayto to provide brand support across a number of their product ranges. As well as working on a brand level we also acted as a key digital support partner for all digital transformation.

What did success mean for this project? 

It’s important we understand how design and business align. This ensures we are on the same page in determining success for the project. For Tayto Group, each project was generally broken down by product line. There would be key strategic brand objectives and Grey Coffee were responsible for the design implementation and digital transformation.

Tayto Crisps

Tayto Group is the largest British-owned crisp and snack manufacturer

GC has developed great experience working across the many brands that fall under the Tayto umbrella. Fast Moving Consumer Goods (FMCG) is an area of design we really enjoy working within. It naturally aligns very well to brand, graphic design, digital design, packaging design and digital too. GC have worked on projects specifically for Real Crisps, Mr Porky, Tayto Trade Sales, Midland Snacks and Golden Wonder.

Across the brands we have worked on digital projects which have involved bespoke hosting solutions, design prototyping, mobile first/responsive design and custom wordpress development. We have also carried out a number of technical audits which have provided solutions for the following: Website integration to internal systems, speed audits for all micro-sites under the Tayto brand and finally design optimisation for optimal user experience.
On the corporate projects we have worked on custom presentations for key events and annual sales/marketing meetings. All presentations were designed in line with the specific brand it was representing. For each one we worked closely with the key individuals within the company to make sure we provided a great brand experience but also created dynamic and engaging graphics.

Finally, we have worked on a number of campaign based projects where we have had to design campaign graphics and concepts for a product launch, event or competition. On these projects we lead all the art direction, brand strategy, concept designs and activation.

Talk To Us

All good relationships can start over a cup of coffee. If you’re ready to explore the ‘grey area’ between your business and customer let’s start with coffee and a chat.

  • 01780 408 008
  • studio@greycoffee.co.uk
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A creative design agency that combines the skill and expertise of a brand design agency, a digital design agency and an interior design agency.

Grey Coffee is a creative design agency that supports clients across the UK and internationally too. Over the last 10 years we have built a unique creative design agency that can provide design services in the following areas; Brand design and development, digital design and development, interior architecture and design. Our multi-discipline design approach creates a unique creative design agency which pulls together the expertise and resources from a brand design agency, digital design agency, UX design agency and interior design agency. We only hire the best designers and creatives and find people with characters and personalities that align with our views and who believe in our cause to deliver great design and results for our clients. If you are interested to understand how a creative design agency like Grey Coffee can support your business with brand, digital or interior design services then contact us we will be happy to speak with you.