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The Sauce

Client: The Sauce
Location: Watford | Hertfordshire
Project Type: Interior Design  
Contractor: N/A
The founders of The Sauce approached us and we were appointed to design and deliver a concept for their 4th site and new restaurant concept in Watford.

Measuring Success. 

For every project we’re appointed on, we believe it’s important for us to understand how design and business align. In doing so we are able to measure the impact of our efforts. As part of the project scope we provided The Sauce with the following services and agreed on a number of key deliverables within our scope of work.

Brand Strategy | Restaurant Interior Design | Bar Interior Design

Restaurant Interior Design

The Sauce. Dip. Drip. Drown.

The Sauce brand started out as a little grab and go style site in Highbury and is rapidly growing into the epic food brand everyone is talking about, and the number one place to kick back and get into some seriously good food. Working closely with Mega and Prebs it was important that we captured the heart and soul that went into that first site but reflected this in a more refined concept for their biggest restaurant yet. The restaurant needed to ‘ooze’ The Sauce vibe and elevate the brands presence as an up and coming dine-in restaurant.There were a number of considerations with the space that went into our design thinking. The first key design consideration was the bar.
They wanted to incorporate an inviting social space where guests could come and have a drink and wait for a table; however, they also wanted to offer a limited amount of bar seating where guests could grab a quick bite to eat also. We introduced to the space some more intimate areas which would cater larger groups with some nice booth seating and where possible looked to find ways to communicate the brand story throughout the space. This was achieved with the selected colour palette, material choices, brand messaging and way-finding.

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Passionate about brand experience & design Grey Coffee combines the expertise of a Brand Consultancy & a Commercial Interior Design Agency

Established in 2010 Grey Coffee set out to design brands and shape digital experiences that would impact business growth and brand loyalty. Since then Grey Coffee has evolved, we have a wealth of understanding and experience that enables us to create successful brands that are able to sustain long term growth.

We have developed our own unique brand strategy workshops, provided brand consultancy for a number of very successful brands (see our client list above) and continue to evolve our brand expertise and services when it comes to brand storytelling, brand communication and brand design.

Over the years it became clear to us that businesses struggle to consistently communicate their brand across every customer touchpoint. When the opportunity arose for us to be involved with a complete brand transformation which included the interior design of a commercial space it made us stop and totally rethink and re-imagine the future of Grey Coffee.

The project made us review the impact of brand design and Commercial Interior Design on the overall customer experience. It became really clear to us that the two are intrinsically connected.

Fast forward to today Grey Coffee is widely recognised as a hospitality agency that has successfully delivered a wide range of projects including; bar interior design, cafe interior design, coffee shop interior design, restaurant interior design and restaurant branding.